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TEGNA · 4 months ago

Creative Marketing Producer

WUSA-TV Washington

Full-time

Onsite

Mid Level

3+ years exp

TEGNA Inc. is a prominent media company that provides trusted local news and services to communities across the U.S. They are seeking a highly creative and versatile Multi-Market Creative Producer to independently shoot, write, and edit compelling promotional content for various marketing initiatives. The role involves end-to-end production, from concept creation to final editing, ensuring that the content resonates with local audiences and drives marketing objectives.

AdvertisingBroadcastingMarketingMedia and EntertainmentTV

Responsibilities

Concept Development: Collaborate with other creative producers, regional marketing director and head of creative to develop creative concepts for commercials that align with brand messaging and target audience

Scriptwriting: Write clear, engaging, and persuasive scripts for marketing commercials, ensuring that the messaging is on point and supports the client’s objectives

Video Production (Shooting): Plan and execute video shoots, including setting up lighting, audio, and camera equipment. Capture high-quality footage for marketing commercials across various platforms, including television, digital, and social media

Video Editing: Edit raw footage into polished, professional commercials using video editing software. Ensure smooth transitions, appropriate pacing, and alignment with the brand’s tone and objectives

Field Collaboration: Work closely with regional marketing director, general manager and news director to gather feedback and refine creative concepts throughout the production process. Maintain effective communication and manage expectations

Creative Direction: Manage the overall visual style of the commercials, including framing, composition, color grading, and motion graphics, ensuring the final product meets high production standards

Post-Production: Add special effects, graphics, music, and voiceovers where needed to enhance the commercial’s effectiveness. Ensure the final cut is optimized for various formats (TV, digital, social media)

Project Management: Oversee multiple projects simultaneously, managing timelines and deliverables. Work under tight deadlines to meet client needs and campaign launch dates

Qualification

Video ProductionVideo Editing SoftwareScriptwritingDigital MarketingStorytellingCommunication SkillsProject ManagementCollaborationAttention to Detail

Required

Bachelor's degree in media production, film, communications, or a related field (or equivalent experience)

3-5 years of experience in video production, including writing, shooting, and editing commercials or promotional content

Proficiency with video production tools (e.g., cameras, lighting, sound equipment)

Advanced skills in video editing software (e.g., Adobe Premiere Pro, Final Cut Pro, After Effects)

Strong portfolio demonstrating the ability to create high-quality marketing commercials

Experience with scriptwriting and storytelling for short-form content

Excellent visual storytelling skills and an eye for detail

Ability to work independently and manage the full production process from start to finish

Strong communication skills and ability to collaborate with clients and team members

Familiarity with digital marketing strategies and social media advertising formats

Knowledge of motion graphics, color grading, and sound design

Current driver's license and ability to operate news gathering vehicle to and from various locations

Benefits

TEGNA offers two medical plan options for full and part-time employees through Blue Cross Blue Shield of Texas, as well as access to dental and eye care coverage; fertility, surrogacy and adoption assistance; disability and life insurance.

Our 401(k) program offers full, part-time and temporary employees the opportunity to contribute 1% - 80% of their pay on a pre-tax basis to TEGNA’s 401(k). Contributions made up to the first 4% of pay are eligible for a 100% match from the company and are 100% vested from day one.

Regardless of participation in TEGNA medical plans, ALL employees and their eligible family members receive nine free virtual doctor’s appointments with a physician through Teladoc, and 12 free annual therapy sessions with a licensed clinician through Spring Health.

TEGNA offers a generous Paid Time Off (PTO) benefit as well as nine paid holidays per year.