Muck Rack · 4 months ago
VP, Revenue Marketing
United States
Full-time
Remote
Director/Executive
$200K/yr - $230K/yr
12+ years expMuck Rack is the leading SaaS platform for public relations and communications professionals, aiming to help organizations build trust and demonstrate the value of earned media. They are seeking an experienced Vice President of Revenue Marketing to lead and scale a modern marketing engine, driving pipeline impact and customer retention across various segments.
Information ServicesJournalismMedia and EntertainmentPublic RelationsSaaSSoftware
Responsibilities
Lead integrated marketing programs across paid, owned, and earned channels
Drive pipeline generation and revenue impact across Muck Rack’s self-service, mid-market, and enterprise segments
Develop creative, data-informed campaigns that perform
Oversee all web and digital performance initiatives
Drive conversion rate optimization (CRO), user experience (UX), and marketing site updates
Shape web strategy with a forward-looking view on how AI is transforming search, discovery, and brand visibility
Develop lifecycle campaigns that increase product adoption, expand accounts, and reduce churn
Build meaningful post-sale engagement strategies in partnership with customer success
Design and execute ABM and field marketing programs in partnership with sales
Oversee marketing’s relationship with the SDR function and ensure smooth orchestration across the funnel - from lead to pipeline to close
Own paid media strategy across channels—search, display, affiliate, retargeting, podcast, and emerging platforms
Leverage strong SEO fundamentals to maintain visibility and growth, while adapting to an AI-influenced search landscape
Mentor and manage a multidisciplinary marketing team, including field, digital, customer, SDRs, and performance marketing
Create a culture of creativity, ownership, and accountability
Define marketing KPIs and build dashboards that tie activity to outcomes
Ensure every program has a clear measurement framework and is optimized to hit business goals
Champion a test-and-learn, results-first mindset
Qualification
Required
12-15+ years of experience in B2B SaaS marketing with ownership of demand generation, revenue marketing, and/or digital performance
Proven track record of pipeline ownership across SMB, PLG/self-serve, mid-market, and enterprise motions
Strong familiarity with modern martech tools including CRM, marketing automation, attribution platforms, and web analytics; fluency with spreadsheets and marketing data
Demonstrated success partnering with sales and SDR leadership to drive qualified pipeline and revenue outcomes
Experience overseeing lifecycle and customer marketing programs that drive product usage, expansion, and retention
A deep understanding of paid media, SEO, and the evolving role of AI in search and marketing
Comfortable in high-growth environments where hands-on execution and strategic leadership coexist
A motivating people leader who can attract, develop, and retain top marketing talent
Analytical and performance-driven, with a deep curiosity for data and a strong bias toward measurable impact
Builder's mindset - motivated by solving hard problems, modernizing systems, and creating structure where needed
Forward-thinking operator, fluent in emerging marketing trends (e.g., AI, PLG, search evolution) with a desire to experiment and evolve ahead of the curve
Hands-on leader - just as comfortable rolling up your sleeves as you are managing and mentoring a team
Clear and confident communicator who can translate marketing performance into business outcomes for stakeholders across sales, product, and finance
Collaborative and low-ego, thrives in cross-functional environments and values partnership over posturing
Resilient and adaptable, with a calm, resourceful approach to ambiguity, shifting priorities, and complex growth challenges
Benefits
Remote Work, Forever
Home office stipend, phone and internet reimbursement, coworking membership
Virtual and in-person team bonding (lunches, events, competitions)
Transparent & Fair Compensation
Competitive geo-neutral pay in the U.S.
Annual reviews to ensure equity and market alignment
Standardized bonus or commission structure
401(k) with employer contributions
Equity opportunities
Health & Wellness
Comprehensive medical, dental, vision, disability, and life insurance for employees and dependents
100% premium coverage for individuals on high-deductible plans
24/7 Virtual Care and Employee Assistance Program
Employer-funded HSA contributions and other pre-tax benefits
Quarterly wellness stipend and free Headspace subscription
Time Off & Family Benefits
4+ weeks of PTO, plus paid sick and mental health days
13 paid holidays with the option to swap for personal days
Up to 16 weeks of fully paid parental leave
Learning and Development
Transparent pathways for internal mobility and promotion
Bi-annual performance reviews, team workshops, and leadership training
Unlimited access to Coursera and O’Reilly
2 additional PTO days annually for learning and development
Inclusive, Customer-First Culture
Commitment to equity and valuing diverse perspectives
Agile, founder-led company focused on collaboration and innovation
Trusted by 3,000+ companies worldwide
Company
Muck Rack
Muck Rack is a public relations management platform that enables organizations to connect with journalists to generate media coverage.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
$180MKey Investors
Susquehanna Growth Equity
2022-09-07Series A· $180M
Leadership Team
Greg Galant
CEO and Cofounder
Lee Semel
Cofounder, CTO Emeritus
Recent News
EIN Presswire
2026-01-16
2025-12-10
Company data provided by crunchbase