PayPal · 5 months ago
Senior Manager, Credit Card Acquisition Strategy
New York City, New York, United States of America
Full-time
Hybrid
Senior Level, Lead/Staff
$124K/yr - $213K/yr
10+ years expPayPal has been revolutionizing commerce globally for over 25 years, empowering consumers and businesses to thrive in the global economy. The Senior Manager, Credit Card Acquisition Strategy will develop marketing and product growth strategies for PayPal's credit card business, focusing on consumer acquisition and engagement to drive profitability and market leadership.
E-Commerce PlatformsFinTechMobile PaymentsTransaction Processing
Responsibilities
Lead initiatives to acquire new credit card accounts profitably
Deep understanding of credit card economics and P&L drivers
Collaborate with marketing, credit risk, analytics, product management, and other teams
Use data-driven strategies and A/B testing to optimize account acquisition
Partner with Product and Marketing to launch credit card-related initiatives focusing on acquisition, activation, and early engagement
Implement marketing programs across multiple digital channels (PayPal App, email, affiliates, paid search, Martech/CRM)
Develop new credit card features by assessing competition, customer needs, and research findings
Drive adoption of PayPal Credit Cards alongside internal teams and external bank partners
Manage forecasting, KPIs, OKRs, campaign analysis, and incentive strategies related to new accounts
Oversee day-to-day management of all projects to ensure timely and risk-mitigated delivery
Maintain awareness of the competitive landscape to inform program and feature development
Qualification
Required
10+ years in the credit card industry, especially revolving credit products
Proven experience managing credit card P&Ls, forecasting, and target management
Strong leadership skills, specifically in cross-functional collaboration and indirect leadership
Excellent influencing and senior-level communication abilities
Expertise in project management with tools like Confluence and Jira
Strong organizational skills and ability to thrive in a fast-paced, dynamic environment
Proficiency in Microsoft Suite and advanced PowerPoint skills
Familiarity with PayPal and consumer credit products
Bachelor's Degree required, Master's preferred
Preferred
Own new customer acquisition: Develop and execute consumer-focused strategies to profitably grow PayPal credit card accounts, leveraging data-driven insights and testing to optimize performance
Shape the customer journey: Partner with Product and Marketing to design and launch initiatives that engage consumers from acquisition through early usage and ongoing adoption
Partner on digital marketing strategies: Partner closely with cross functional partners in Marketing and Product Management to identify opportunities to drive growth across key consumer channels—PayPal app, email, affiliates, paid search, and CRM/MarTech platforms—to reach and convert new customers
Consumer insights & innovation: Stay close to customer needs and market trends; assess competitive offerings and lead research to shape new features, rewards, and acquisition programs
Maximize campaign impact: Set and manage acquisition goals, forecast performance, and track KPIs and OKRs. Analyze results to refine incentive strategies and improve conversion
Drive adoption & loyalty: Partner across the business and with our bank partner to develop and drive acquisition and growth strategies
Execute with excellence: Oversee project timelines and deliverables, ensuring smooth execution of initiatives and minimizing risks
Stay ahead of the market: Monitor competitive activity across banks, FinTechs, and payments to inform go-to-market strategies and identify differentiation opportunities
Benefits
Flexible work environment
Employee shares options
Health and life insurance
Annual performance bonus
Equity
Medical, dental, vision, and other benefits
Company
PayPal
PayPal is a financial service company that provides online payment solutions to its users worldwide.
10001+ employees
H1B Sponsorship
PayPal has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1144)
2024 (917)
2023 (775)
2022 (921)
2021 (1051)
2020 (1049)
Funding
Current Stage
Public CompanyTotal Funding
$12.17BKey Investors
Kohlberg Kravis RobertsBlueRun Ventures
2025-11-17Post Ipo Debt· $6.95B
2023-06-07Post Ipo Debt· $5B
2015-07-20IPO
Leadership Team
Simon Bladon
PayPal UK CEO
chaloem khompitoon
President & CEO
Recent News
2026-01-23
2026-01-23
2026-01-23
Company data provided by crunchbase