ServiceNow · 3 months ago
Sr. Industry Solutions Marketing Manager - Technology
Addison, TX
Full-time
Onsite
Senior Level, Lead/Staff
12+ years expServiceNow is a global market leader in AI-enhanced technology, serving over 8,100 customers including 85% of the Fortune 500. The Senior Industry Marketing Manager will lead the go-to-market strategy for the Technology Provider industry, focusing on crafting messaging and enabling campaigns that drive pipeline and revenue growth.
Agentic AIBusiness Process Automation (BPA)Cloud ManagementEnterprise SoftwareRobotic Process Automation (RPA)SaaS
Responsibilities
Create industry-specific messaging, positioning, and content that clearly articulates ServiceNow’s value to software, hardware, cloud, and SaaS companies, both at the industry level as well as for priority industry solutions
Serve as a spokesperson for the Technology Provider industry solutions, with strong subject matter expertise on what it takes to stay ahead of trends, challenges, and opportunities in the market
Contribute to integrated marketing strategies tailored to the Technology Provider industry and priority solutions, aligned to key personas and growth plays
Partner with product marketing to ensure industry relevance in product launches, campaigns, and enablement
Lead the creation of sales enablement content (e.g., pitch decks, industry narratives, competitive positioning, customer stories)
Collaborate with global demand gen teams to fuel pipeline through targeted programs and campaigns
Support key industry events, webinars, and partner activations to build awareness and drive engagement
Measure and report on the effectiveness of industry marketing initiatives, optimizing for performance and ROI
Qualification
Required
12+ years of B2B marketing experience, with at least 5 years focused on the Technology Provider industry (e.g., software, cloud, hardware, platform providers)
Strong understanding of enterprise buying cycles, go-to-market motions, and persona-based messaging
You know how to make AI tools work for you—whether it's sparking ideas, speeding up research, or polishing content
Proven success in developing high-quality content and campaigns that drive pipeline and revenue in a complex sales environment
Strategic thinker with the ability to translate market insight into actionable marketing plans
Exceptional people and project management skills to interact with staff, colleagues, cross-functional teams, and third parties
Comfortable operating in a fast-paced, high-growth environment with a strong bias for action
Strong written and oral communication skills
Positive energy and can-do mindset. Anything is possible!
Must be comfortable with social media and community participation
Up to 25% travel
Company
ServiceNow
ServiceNow is an AI platform that delivers IT operations, field service management and app engine solutions.
10001+ employees
H1B Sponsorship
ServiceNow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (910)
2024 (876)
2023 (807)
2022 (840)
2021 (447)
2020 (439)
Funding
Current Stage
Public CompanyTotal Funding
$83.7MKey Investors
Sequoia CapitalJMI Equity
2022-12-09Post Ipo Equity
2012-07-29IPO
2012-03-20Private Equity· $10.98M
Leadership Team
Bill McDermott
Chairman and CEO
Pat Casey
Chief Technology Officer & EVP of DevOps
Recent News
Company data provided by crunchbase