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Textron · 3 months ago

Marketing & Communications Business Partner

New Orleans, LA

Full-time

Onsite

Mid Level

4+ years exp

Textron Systems is part of Textron, a multi-industry company serving various sectors including aerospace and defense. They are seeking a Marketing & Communications Business Partner to develop and execute comprehensive MARCOM strategies that align with business line goals and drive engagement.

AerospaceFinanceIndustrial

Responsibilities

Work collaboratively with your assigned business lines at all levels, as well as with the broader MARCOM team, to create, execute and measure annual MARCOM plans, encompassing compelling campaigns and content that support domain strategies and growth

Use research, analytics and other resources to become an expert on stakeholder audiences

Research the competitive landscape to inform product/program positioning and messaging, and craft clear and compelling value propositions for our products and programs that differentiate us in the marketplace

Alongside the broader MARCOM team, develop, execute and measure MARCOM strategies tailored to specific audiences, ensuring that messaging aligns with each audience to drive engagement

Continuously improve results by evaluating and making decisions based on key performance indicators

Establish and support product/program MARCOM campaigns as described above to drive revenue

Maintain accountability for all timelines and budgets associated with plans and campaigns in support of your assigned domain(s)

Develop and implement product/program content and updates across internal and external channels including digital, social and print

Collaborate cross-functionally and with external partners to lead the creative development process for product/program MARCOM collateral, video, advertising, etc

Collaborate cross-functionally and with external partners to develop shot lists/storyboards, legal and security checks and execute photo and video shoots to support product/program MARCOM campaigns

Timely project initiation to allow for ample production time on the part of internal and external teammates and review time by designated approvers

Adhere to established policies, procedures and contractual obligations, including required internal and external approvals

Support local, regional, national or international events (i.e., trade shows, demonstrations, team meetings, conferences, industry events) as necessary

Other duties as assigned

Qualification

Strategic MARCOM planningContent management systemsAerospaceDefense experienceMicrosoft Office proficiencyEditing skillsProject planning skillsAttention to detailVerbal communication skillsProblem-solving skills

Required

Bachelor's degree in marketing, communications or another related field required

Travel requirements: up to 40%

Four or more years of relevant experience developing, executing and measuring strategic MARCOM plans and campaigns required, preferably in a highly regulated industry such as aerospace and defense, finance, healthcare, etc

Portfolio to be submitted (materials should not have been generated in any part using AI or AI-powered tools)

Exemplary writing and editing skills

Superior attention to detail

Proven cross-functional project planning and execution skills

Action-oriented self-starter

Highly professional verbal and written communications skills to interact successfully with peers, employees and leaders at all levels of the organization

Ability to prioritize and execute work successfully in a fast-paced environment

Ability to effectively manage ambiguity and adapt to change

Resourceful problem-solver

Preferred

Software knowledge: Microsoft Office proficiency, functional experience using third-party content management systems and MARCOM software tools (preferred systems: Sprout, Hive, SharePoint, Bynder, Gather Content)