Apply on Employer Site

FitLab · 3 months ago

Paid Social Media Buyer (Part-Time)

United States

Full-time, Part-time

Remote

Mid Level

$60/hr - $60/hr

3+ years exp

Fitlab is a dynamic portfolio of fitness and wellness brands dedicated to enhancing every aspect of a fitness-focused lifestyle. They are seeking a part-time Paid Social Media Buyer to develop, execute, and optimize paid social media campaigns across various platforms to drive purchase and sales for their brands. The role involves managing campaign strategies, budgets, creative briefs, audience targeting, performance monitoring, and reporting.

Digital MediaFitnessOutdoorsRetail TechnologySports

Responsibilities

Develop and implement comprehensive paid social media strategies aligned with Fitlab's marketing objectives

Manage end-to-end campaign execution, including planning, budgeting, ad creation, and performance analysis

Manage and allocate advertising budgets effectively to ensure cost-efficient spending and achievement of key performance indicators (KPIs)

Monitor budget pacing and adjust allocations as necessary to meet campaign goals

Create strategic creative briefs to develop compelling ad creatives that convert

Provide strategic input on ad copy, visuals, and formats to enhance campaign performance

Oversee campaigns across multiple social media platforms such as Facebook, Instagram, TikTok, and emerging channels

Stay updated with platform best practices, algorithm changes, and new advertising features

Conduct thorough market research to identify and define target audiences for each brand within the portfolio

Utilize data-driven insights to segment audiences and tailor campaigns for maximum relevance and impact

Regularly analyze campaign performance metrics, including impressions, click-through rates (CTR), conversion rates, and ROAS

Implement A/B testing to identify and apply optimizations for continuous improvement

Prepare detailed reports on campaign performance, providing actionable insights and recommendations to stakeholders

Communicate complex data in a clear and concise manner to inform strategic decisions

Additional duties as assigned

Qualification

Paid social media buyingFacebook Ads ManagerInstagram AdsTikTok AdsAnalytical skillsPerformance creative designMultitasking abilitiesUp-to-date with trendsCommunication skillsCollaboration skillsOrganizational skills

Required

3+ years of experience in paid social media buying, preferably within the fitness, health, or wellness industries

Proven track record of managing and optimizing campaigns with budgets of $150k/month or more

Proficiency in social media advertising platforms, including Facebook Ads Manager, Instagram Ads, TikTok Ads, and others

Strong analytical skills with the ability to interpret data and translate findings into actionable strategies

Excellent communication and collaboration skills, with the ability to work effectively in a team environment

Detail-oriented with strong organizational and multitasking abilities

Up-to-date with the latest trends and best practices in social media advertising and digital marketing

In-depth experience with performance creative design and the ability to brief killer creative

Company

FitLab

FitLab is a fitness and sports lifestyle company that offers digital and boutique fitness studio experiences and merchandise.

Founded in 2018

Newport Beach, California, USA

201-500 employees

http://www.fitlab.com/

Funding

Current Stage

Growth Stage

Total Funding

$60M

Key Investors

Atlas Credit Partners

2024-03-06Debt Financing· $35M

2023-03-22Series Unknown· $10M

2022-01-01Series A· $15M

Leadership Team

Brian Kirkbride

Co-Founder & Co-CEO

Mike Melby

Co-Founder & Co-CEO

Recent News

Endurance Sportswire

FitLab Accelerates Growth With $65M in Strategic Financing

2025-02-24

Global Legal Chronicle

FitLab’s $65 Million Term Loan Facility

2024-04-11

FinSMEs

FitLab Receives $65M Financing From Atlas Credit Partners

2024-03-08

Company data provided by crunchbase