Apply on Employer Site

Shef · 3 months ago

Content & Community Manager

New York

Full-time

Hybrid

Mid Level

Shef is a company focused on connecting consumers with talented chefs in their community, enhancing accessibility to homemade meals. The Content & Community Manager will be responsible for managing the content strategy, driving engagement across social media platforms, and optimizing content performance to generate leads and grow subscriber numbers.

Food and BeverageLocalMarketplaceRestaurants

Culture & Values

Responsibilities

Manage and execute content calendar across all channels (Instagram, TikTok, blog, email, SMS)

Create authentic, engaging content using tools like CapCut—from ideation to final edit

Coordinate and manage photo and video shoots with creative and talent when higher production value is needed

Manage external content creators to produce creative for organic & paid social channels (with a focus on Meta and TikTok)

Use data and testing to optimize content performance across channels

Own influencer campaigns from beginning to end– from sourcing influencers, developing briefs, managing budgets and relationships

Manage digital & brand partnerships that drive business impact

Develop and manage experiential marketing programs including food events, pop-ups, and community activations

Analyze channel performance and optimize strategies based on insights

Grow and engage Instagram and TikTok audiences through consistent, on-brand content

Respond to comments and foster meaningful community discussions

Monitor trends and adapt content strategy to capitalize on viral moments

Build systems for consistent posting and engagement while maintaining authentic community feel

Create automated content workflows using scheduling tools, content management systems, and simple integrations

Use AI tools for content ideation, caption writing, and basic editing to scale output

Build systems for content repurposing across multiple channels and formats

Experiment with new tools and platforms to create more efficient content creation processes

Qualification

Content creationVideo editingPerformance marketingAI content toolsData-driven mindsetConversion funnelsInfluencer marketingBasic codingCommunity engagement