Anthropologie Weddings · 4 months ago
Anthropologie Paid Search Specialist
US-PA-Philadelphia
Full-time
Onsite
Entry, Mid Level
2+ years expAnthropologie Weddings is seeking a strategic, data-driven Paid Search Specialist to join their growing Digital Marketing team. The role focuses on supporting paid search marketing efforts, driving traffic, revenue growth, and customer acquisition while collaborating with cross-functional teams and managing agency relationships.
E-CommerceFashionRetailWedding
Responsibilities
Partner with the Paid Marketing Manager and agency teams to ensure campaigns are aligned with business goals and seasonal priorities
Monitor and analyze campaign performance & pacing, identifying trends and opportunities to improve ROAS, CPCs, and customer acquisition
Ensure that campaign structure, keyword, copy, sitelink, product feed, & audience targeting strategies are optimized and aligned to business brand, product, and seasonal priorities in partnership with internal teams and agency partners
Perform deep dive search analyses when needed to understand key trends and work with agencies and engine reps make recommendations based on these results
Maintain weekly and monthly performance reports & recaps, highlighting key trends, wins, and areas for improvement
Translate data into actionable insights and present findings to internal stakeholders across marketing, merchandising, and leadership
Work closely with Analytics, Creative, Brand Marketing, and Merch teams to ensure paid search efforts are integrated and aligned
Provide input on creative needs and collaborate on testing strategies to improve ad performance
Stay current on industry trends, platform updates, and emerging technologies
Monitor the marketplace and competitors, keeping the Brand informed of industry initiatives and key developments in Search marketing
Qualification
Required
2–4 years of hands-on experience in SEM or performance marketing, preferably in retail or e-commerce
Proficiency in Google Ads, SA360, and Microsoft Advertising; experience with bid strategies and audience segmentation
Strong analytical skills with the ability to interpret data and make strategic decisions
Proficient Excel skills
Excellent communication and project management skills
A passion for the Anthropologie brand and a desire to contribute to its growth
Benefits
Medical
Dental
Vision
PTO
Generous employee discounts
Retirement savings
Much more
Company
Anthropologie Weddings
A wedding destination, exclusively from Anthropologie Anthropologie Weddings is a destination for the bride in search of uniquely beautiful ways to celebrate a uniquely beautiful love story.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase