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Humann · 2 days ago

Senior Manager Business Insights

West Lake Hills, TX

Full-time

Hybrid

Senior Level

7+ years exp

Humann is an industry leader in functional food and nutritional supplements for whole body health. They are seeking a strategic and data-driven Senior Manager, Business Insights to lead the evaluation of media investments and their impact on sales across various channels, while translating findings into strategic recommendations that drive growth.

FitnessWellness

Comp. & Benefits

No H1B

Responsibilities

Lead the design and delivery of media measurement frameworks (MMM, attribution, incrementality testing) to quantify ROI across TV, social, search, and retail media

Own the connection between media spend and sales outcomes, incorporating both short-term performance (sales lift, ROAS) and long-term impact (brand equity, market share)

Integrate syndicated data (Nielsen, IRI), Amazon Marketing Cloud, and retailer POS/eComm data into holistic insights

Partner with cross-functional teams to ensure media insights are embedded in sales strategies, promotional planning, and eCommerce execution

Build and deliver executive-ready dashboards, reports, and presentations that highlight performance drivers and optimization opportunities

Serve as the subject matter expert on media effectiveness within the CPG context, staying ahead of measurement best practices

Manage external vendors and RFP processes to ensure the business is leveraging the best measurement partners, tools, and methodologies

Be proficient in utilizing AI tools to optimize reporting speed and analysis

Qualification

Marketing AnalyticsMedia MeasurementSyndicated Data ExpertiseExcel ProficiencySQL ProficiencyVisualization ToolsBusiness StorytellingAI Tools UtilizationLeadership SkillsCross-Functional Collaboration