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Fanatics · 12 hours ago

Loyalty GTM Manager

New York, NY

Full-time

Hybrid

Mid Level

$100K/yr - $130K/yr

3+ years exp

Fanatics is building a leading global digital sports platform, and they are seeking a Loyalty GTM Manager to enhance their loyalty program, Fanatics ONE. This role involves supporting go-to-market planning, campaign execution, and ensuring a seamless customer experience throughout the loyalty journey.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Support development of the annual loyalty marketing campaign calendar, ensuring campaigns align with commercial priorities and enterprise loyalty strategy

Manage campaign briefs, timelines, and cross-functional coordination for loyalty initiatives across the broader Fanatics enterprise

Partner with CRM, VIP, Analytics, and Product teams to deliver integrated loyalty campaigns that enhance member engagement

Assist in positioning and messaging for loyalty program benefits, ensuring consistency across channels and alignment with brand guidelines

Motivate brand and creative development from concept through execution, collaborating closely with the Brand and Creative team and managing those processes

Track campaign performance and report on key KPIs, identifying opportunities for refinement and optimization

Qualification

Loyalty marketingProduct marketingBrand marketingProject managementCross-functional collaborationPassion for sportsWritten communicationVerbal communicationOrganizational skills