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Lotus Bakeries · 3 months ago

E-Commerce Account Manager

San Francisco, CA

Full-time

Onsite

Mid Level

4+ years exp

Lotus Bakeries is seeking an E-Commerce Account Manager to oversee the growth of their U.S. E-commerce business across platforms like Amazon and Walmart. The role involves managing daily operations, optimizing campaigns, and collaborating with various teams to enhance digital presence and drive revenue growth.

Food and BeverageManufacturingSnack Food

Responsibilities

Lead daily e-commerce operations across Amazon, Walmart, Instacart, Costco, Safeway, and Target platforms

Conduct content and PDP audits, and manage Brand Store updates

Maintain scorecards, and pacing tools (including MTD pacing, weekly order review, forecast, and finance check-ins)

Collaborate on promotional planning and activation, including troubleshooting and consensus alignment

Support trade spend tracking, true-ups, and TPM checkbook analysis

Partner with internal teams and external agencies (e.g., Tinuiti, Amazon, Walmart, Instacart, Costco, Safeway, and Target) to plan, launch, and optimize paid search, DSP, and retail media campaigns

Manage media planning and strategy (annual/monthly plans, ROAS targets, budget splits, ecommerce scorecard)

Execute campaign setup and launch across platforms

Perform optimization and bid management (keyword targeting, budget reallocation, ACoS goals)

Leverage Amazon Marketing Cloud for insights and advanced targeting (audience testing)

Conduct search terms analysis for trends and insights applicable to paid search strategy

Review Amazon AMS spend pacing and adjust strategy as needed

Perform paid search campaign optimization for Amazon, Walmart, Instacart, Costco, Safeway, and Target

Review DSP ads and conduct pulse checks

Prepare and deliver weekly, monthly, and global business recaps

Provide detailed performance insights, visualizations, and actionable recommendations

Conduct competitive benchmarking (SOV, media trends, category performance)

Communicate campaign impact and partner with internal teams and stakeholders

Refresh monthly Amazon Ads and Walmart Ads performance recaps for global connects

Pilot new retail media formats and explore beta features

Develop audience strategies using 1P/retailer data

Support A/B testing (creative tests, placements tests, dayparting)

Analyze search term reports, category trends, and competitor activity to identify growth opportunities and inform content, pricing, and media strategies

Coordinate with brand (global/local), insights, and category teams for media plan alignment

Work cross-functionally with marketing and creative to request content updates for key seasons, new item launches, and ad hoc as needed

Build strong relationships with platform partners ensuring deliverables and opportunities are leveraged

Qualification

E-commerce account managementPaid SearchDSP managementDigital Shelf managementAmazon Marketing CloudData analysisExcel proficiencyCampaign optimizationContent optimizationCross-functional collaboration

Required

Proven experience (4-6 years) in e-commerce account management, with a track record of managing multiple accounts and platforms ideally within CPG

Expertise in e-commerce platforms such as Amazon, Walmart, and Costco, with advanced knowledge of Paid Search, DSP, Digital Shelf management, penalties, and pricing

Strong analytical skills to assess campaign performance and make data-driven decisions

Demonstrated success in managing cross-platform advertising budgets and optimizing campaigns for performance

Excellent analytical skills with the ability to interpret data and translate insights into actionable strategies

Proficiency in Excel or similar tools for reporting and data analysis

Proven ability to optimize product listings and manage compliance responsibilities on Amazon