Targetbase · 4 months ago
Senior Vice President, Decision Sciences
Irving, TX
Full-time
Onsite
Senior Level, Lead/Staff, Director/Executive
10+ years expTargetbase is a data-driven, strategic marketing agency that integrates technology, analytics, and creative strategies to enhance consumer engagement. The Head of Decision Sciences will lead the analytics team, focusing on applying data science and AI to optimize marketing strategies and drive data-driven decision-making for clients. This role requires a blend of leadership and technical expertise to deliver actionable insights that impact client success.
AdvertisingAnalyticsDigital MediaDirect Marketing
Responsibilities
Lead, inspire and foster the professional development of a team of data scientists, analysts, and analytical consultants to deliver innovative solutions in support of our clients’ marketing initiatives
Develop and execute the overall decision sciences strategy, aligning with agency goals and client objectives
Collaborate closely with cross-functional teams (strategy, creative, marketing operations etc.) to ensure data-driven insights are integrated into our client solution for impactful omnichannel strategies and campaigns
Advocate for the adoption and advancement of AI-driven tools and technologies across the agency
Collaborate with senior leadership to define and implement the long-term vision for data sciences, analytics, and AI within the agency, ensuring that it aligns with evolving industry trends and client needs
Provide thought leadership in shaping how the agency can best leverage data science and AI to drive future growth and success for both the agency and its clients
Experiment with and deploy cutting-edge AI technologies to drive marketing optimization and ROI for our clients
Be visible and active member of the data sciences practice within Omnicom
Lead the development of data-driven decision-making processes for our solutions
Work directly with clients to understand their business objectives, delivering actionable insights that align with their goals
Present complex data and AI-driven insights in an easily digestible and strategic manner to clients and the marketplace
Provide thought leadership to clients, helping them understand the power and potential of AI and analytics to supercharge marketing
Build and scale a high-performing team, nurturing talent, and fostering a culture of innovation and continuous learning
Contribute to the continued development of senior DS team members, expanding their strategic consultative abilities, and further developing their exposure to, experience with, and expertise in the application of AI tools & techniques
Mentor junior team members and promote professional development through training and knowledge-sharing initiatives
Foster strong collaboration between decision sciences, strategy, creative, and marketing operations to ensure seamless execution
Lead the evaluation and implementation of analytics tools and platforms that drive efficiency, scale, and sophistication of data-driven decision-making processes
Qualification
Required
10+ years of experience in data science, analytics, or decision sciences within a digital marketing, technology, or e-commerce environment
Proven track record of using AI and machine learning techniques to drive business outcomes, preferably in a marketing or advertising context
Expertise in statistical modeling, machine learning, AI, Generative AI and advanced data analytics techniques (e.g., regression analysis, clustering, time series forecasting, etc.)
Proficiency with analytics tools and languages such as Python, R, SQL, and experience with marketing platforms (e.g., Google Analytics, Adobe Analytics, etc.)
Proven ability to translate data insights into actionable marketing strategies that drive business outcomes
Candidates must local to the Irving, TX area and willing to be onsite in our offices 3 days a week
Company
Targetbase
Targetbase is a precision marketing agency obsessed with performance—our clients’ and our own.
201-500 employees
H1B Sponsorship
Targetbase has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (4)
2023 (1)
2022 (4)
2021 (2)
2020 (5)
Funding
Current Stage
Growth StageLeadership Team
Stacey Crumbley
CEO and Chief Client Officer
Company data provided by crunchbase