G3 · 4 months ago
Marketing Lead- Life Sciences
Philadelphia, Pennsylvania, United States
Full-time
Hybrid
Mid, Senior Level
5+ years expTransPerfect is a leading provider of language and technology solutions for global business, seeking a full-time Marketing Lead to join their Life Sciences division. This role involves driving digital marketing strategy, content development, and lead generation while collaborating with cross-functional teams to enhance campaign performance and achieve measurable business impact.
ConsultingTranslation Service
Responsibilities
Collaborate closely with the Life Sciences Marketing Program Manager to shape and drive the life sciences digital strategy and content
Own key workstreams across campaign planning, content execution, SEO, lead generation, funnel optimization, and performance reporting
Act as the go-to lead for digital performance reviews and contribute to program KPIs analysis
Lead quarterly marketing performance retrospectives, analyzing what campaigns, messaging, and channels are driving results
Identify high-performing tactics to scale, and work with the Life Sciences Marketing Program Manager to flag underperforming assets or workflows for revision
Work cross-functionally to address campaign bottlenecks, audience friction points, and cross-department misalignments
Drive initiatives to boost domain authority and organic search visibility through content strategy, backlinks, PR coordination, and technical SEO improvements
Collaborate with the Life Sciences Marketing Program Manager to develop long-term content strategies that support keyword clusters and semantic search
Collaborate with web and digital marketing teams to ensure our sites are optimized for discoverability and UX
Partner with marketing ops and sales to improve lead scoring models, routing processes, and CRM hygiene
Partner with performance marketing to plan and execute lead generation including drafting, editing, and optimizing content across various campaign types—webinars, nurture series, digital ads, and downloadable resources
Set clear KPIs for campaigns, track performance, and refine tactics based on analytics
Align closely with sales enablement to ensure follow-up messaging and documentation are streamlined and effective
Monitor and report on digital campaign ROI and audience behavior to inform future strategy
Work closely with life sciences sales and subject matter experts to identify marketing needs and messaging priorities
Stay attuned to industry pain points and customer feedback to inform campaign planning
Ensure all campaign efforts are aligned with evolving product roadmaps, go-to-market strategies, and commercial goals
Provide insights on market trends, buyer behavior, and competitive positioning to adjust messaging and targeting
Coordinate with creative, digital, and web teams to bring campaigns to life
Ensure consistency of messaging, branding, and design across all digital touchpoints
Qualification
Required
Bachelor's degree in marketing, communications, or a related field
5+ years of experience in B2B marketing, preferably in life sciences or healthcare industries
Proven ability to manage digital campaigns from strategy through execution
Excellent writing and communication skills
Strong project management skills and attention to detail
Familiarity with marketing automation tools (e.g., Monday.com, HubSpot), CRM systems (e.g., Salesforce), and basic design tools (e.g., Canva)
Analytical mindset with the ability to interpret performance data and optimize accordingly
Comfortable working across teams and presenting ideas to stakeholders
Company
G3
At G3, we go beyond translation—we enable businesses to thrive in a multilingual, multicultural world.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Nancy N. Hernon
CEO, Co-founder
John Labati
Chief Operating Officer
Company data provided by crunchbase