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Royal Caribbean Group · 4 days ago

Senior Manager, Credit Card & Gift Card Marketing

Miami, FL

Full-time

Onsite

Senior Level

6+ years exp

Royal Caribbean Group is a leading vacation-industry company with global brands. The Senior Manager for Credit Card and Gift Card Marketing will develop and implement strategies to optimize the Credit Card portfolio and grow the Gift Card program, ensuring alignment with brand objectives and revenue generation.

Travel

No H1B

Responsibilities

Develop and lead the execution of omnichannel Credit Card marketing strategies designed to maximize card acquisition, engagement and spend including advancement of new opportunities

Steward the Bank of America and Visa partnerships, managing all program initiatives and fostering strong working relationships

Supervise and develop the Credit Card team, assigning tasks including compliance audits, onboard training, SOP development, collateral development, and program analyses as needed

Work collaboratively with cross functional teams to forecast, manage and analyze program performance metrics and to report on activities

Manage Credit Card product refresh including full portfolio analysis, program benefit restructure, branding update and reeducation campaign

Ensure contract commitments are met, including onboard audit compliance for Credit Card processes, application and collateral

Oversee the MyCruise Rewards program, liaising with the Royal & Celebrity Rewards team to ensure seamless benefit delivery to guests while furthering brand loyalty via Credit Card product

Develop sales incentive structures to drive acquisition in partnership with onboard team(s)

Oversee recognition of cardmembers, including the planning and execution of special events

Liaise with loyalty call center to educate, provide tools, and gain insights from cardmember feedback

Manage third party vendors assigned to support the credit card and gift card programs

Manage budget, ensuring we are tracking to plan set forth. Implement cost-saving initiatives through continuous auditing of program operating expenses

Oversee the current Gift Certificate product in existing online channels and identify optimization opportunities

Lead the transformation of the Gift Certificate product to a revitalized Gift Card platform including channel development, branding, and redemption strategies

Develop Gift Card strategy, marketing plans and goals to achieve company objectives for Gift Card sales and manage execution across all marketing vehicles ensuring on time and on-budget delivery

Streamline operational processes to maximize revenue, including automation of reporting and ongoing analyses for sales, redemption and breakage of Gift Cards for reporting to Executive Leadership

Recruit, coach and develop the team responsible for the Credit Card and Gift Card programs

Consult as subject matter expert on Loyalty, Credit Card and Gift Card industry news, knowledge and best practices

Work with legal and leadership to review and execute partner contracts and addendums as needed

Qualification

Marketing strategy developmentLoyalty program managementFinancial modelingTravel industry experienceExcel proficiencyProject managementPartnership developmentSiebel Loyalty familiarityAS400 familiarityLeadership skillsCommunication skillsDetail-oriented