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CooperVision · 5 hours ago

Senior Digital Marketing Manager

Victor, NY

Full-time

Onsite

Mid, Senior Level

$119K/yr - $157K/yr

5+ years exp

CooperVision, a division of CooperCompanies, is a leading manufacturer of soft contact lenses. The Senior Digital Marketing Manager will develop and execute digital marketing strategies to drive business growth and enhance brand visibility, collaborating with various departments to ensure cohesive marketing efforts.

Health CareManufacturingMedical Device

Hiring Manager

Arifa I Kazmi, PHR

Responsibilities

Develop and implement comprehensive digital marketing strategies that align with business goals

Provide digital guidance to marketing teams on critical marketing initiatives

Identify new opportunities for growth and innovation in digital marketing

Oversee the planning, execution, and optimization of digital marketing campaigns across multiple channels (e.g., SEO, SEM, social media, email marketing, display advertising and web)

Monitor campaign performance and adjust strategies to maximize ROI

Collaborate with creative teams to develop compelling content and visuals

Spearhead maintenance and elevate organic performance of key CooperVision domains in the US

Trace website performance, analyze data and implement strategies to improve the user experience

Manage digital journey for all event executions including communications and delivery of pre and post event reporting

Utilize analytics tools to track and report on key performance indicators (KPIs)

Analyze data to identify trends and insights that inform marketing strategies and provide optimization recommendations

Prepare regular reports for senior management on campaign performance and strategic initiatives

Work closely with other departments (e.g., sales, marketing, customer marketing) to ensure alignment of marketing efforts

Build and maintain relationships with external partners and vendors (own relationship with digital vendors)

Communicate effectively with stakeholders to ensure transparency and alignment

Qualification

Digital marketing strategiesSalesforce Marketing CloudGoogle AnalyticsCventHTMLJavaScriptCSSSprout SocialBrightEdgeAnalytical skillsAccountabilityCommunication skillsLeadership skillsCollaboration skillsInitiative

Required

Deep understanding of digital marketing principles, strategies and best practices

Knowledge of Salesforce Marketing Cloud and Google Analytics

Strong knowledge of Cvent

Strong knowledge of html, JavaScript, and CSS media queries

Familiarity with Sprout Social and BrightEdge

Google Analytics Competency

Able to work collaboratively across the commercial organization to achieve goals

High level of ownership, accountability, and initiative

Excellent analytical, communication, and leadership skills

At least 5-7 years of experience in digital marketing with a proven track record of developing and executing impactful multi-channel campaigns

Experience with B2B and B2C audiences

Bachelor's degree in Marketing, Business, or a related field

Preferred

Paid media experience preferred

Benefits

May include cost of living adjustments

May also be eligible for other types of compensation and benefits

Company

CooperVision

Glassdoor3.8

CooperVision is one of the world’s leading manufacturers of soft contact lenses and related products and services. It is a sub-organization of The Cooper Companies.

Founded in 1980

Fairport, New York, USA

5001-10000 employees