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Macmillan Learning · 4 months ago

Website Content Specialist

United States

Full-time

Remote

Mid Level

$70K/yr - $85K/yr

Macmillan Learning is a leading educational technology company that partners with researchers, educators, and developers to enhance teaching and learning experiences. They are seeking a Website Content Specialist to create and optimize engaging website content, collaborate with marketing teams, and improve content performance through data analysis and SEO best practices.

Education

Responsibilities

Create, edit, and publish high-quality, engaging, and conversion-optimized website content across product pages, landing pages, resource hubs, and campaign-driven destinations

Ensure all website copy aligns with brand voice, positioning, and accessibility standards

Optimize content for both human readers and search engines using SEO and GEO best practices, including metadata, header structure, internal linking, and keyword integration

Coordinate with International marketing team to ensure its website is appropriately updated to reflect applicable product releases, marketing campaigns, and larger company and brand initiatives

Collaborate with the SEO & Generative Optimization Strategist to continuously test and refine page content to improve engagement, reduce bounce rates, and drive conversion

Execute A/B tests on headlines, CTAs, and content layouts to identify high-performing variations

Analyze content performance data using tools like Google Analytics, Hotjar, SEM Rush, and Mentionlytics to identify opportunities for improvement

Collaborate with the SEO & Generative Optimization Strategist to implement content practices that enhance visibility in AI-powered platforms (e.g., ChatGPT, Google SGE, Perplexity)

Structure content in a way that promotes AI summarization, accurate extraction, and featured inclusion in generative search environments

Translate campaign briefs, product launches, and strategic initiatives into website content experiences that support lead generation and brand awareness goals

Work closely with Campaign Strategy, Product Marketing, and Experiential Marketing, and Field Marketing to align content with the full-funnel buyer journey

Advise Campaign Strategy on how to ensure PPC landing pages are optimized for ad quality scores, relevance, and post-click engagement

Maintain the editorial calendar for key Platform and company webpages including updates, launches, and audits in coordination with campaign and content teams

Ensure content accuracy, compliance (e.g., legal or regulatory), and freshness across all site sections

Maintain consistency in content hierarchy, tone, formatting, and UX across all pages

Maintain documentation for page templates, publishing workflows, and content governance standards

Proactively identify and recommend process improvements to streamline collaboration and content delivery timelines

Qualification

SEO best practicesContent optimizationGoogle AnalyticsA/B testingContent managementContent editingBrand voice alignmentCollaboration

Required