BIOptimizers ยท 5 months ago
Lead Front End Developer
United States
Full-time
Hybrid
Senior Level
$90K/yr - $96K/yr
5+ years expBiOptimizers is dedicated to enhancing individual health through scientifically-backed supplements and experiences. As the Lead Front End Developer, you will lead the development of the company's website and Funnel Builder platform, focusing on user experience and conversion optimization, while mentoring junior developers and collaborating with cross-functional teams.
FitnessHealth CareWellness
Responsibilities
Lead the technical architecture and development of our custom website and Funnel Builder platform, ensuring scalable, maintainable, and high-performing code
Lead potential migration from custom platform to Shopify, integrating analytics and LTV insights apps to enhance business intelligence capabilities
Implement front-end components for AI-generated marketing solutions, creating dynamic and personalized experiences for distinct customer cohorts
Design and develop high-converting landing pages and user interfaces, conducting A/B tests and implementing data-driven improvements to maximize conversion rates
Analyze customer journey data and user behavior to inform front-end development decisions that enhance user experience and reduce friction points
Build dynamic, personalized experiences that adapt to different customer segments and marketing campaigns
Ensure optimal website performance, page load speeds, mobile responsiveness, and cross-browser compatibility
Establish and maintain front-end coding standards, conduct code reviews, and implement best practices for version control and deployment
Guide and mentor junior developers, establish development workflows, and foster a culture of technical excellence
Partner with design, marketing, and data teams to translate business requirements into technical solutions
Research and implement cutting-edge front-end technologies and frameworks to maintain competitive advantage
Implement tracking and analytics solutions to measure user engagement, conversion metrics, and site performance
Ensure all front-end development meets accessibility standards and SEO best practices
Create comprehensive technical documentation and share knowledge across the development team
Qualification
Required
5+ years of experience in front-end development with 2+ years in leadership or senior developer roles
Expert-level proficiency in HTML5, CSS3, JavaScript (ES6+), and modern front-end frameworks (React, Vue.js, or Angular)
Strong experience with responsive design, mobile-first development, and cross-browser compatibility
Proven track record of building high-converting landing pages and optimizing conversion rates
Experience with version control systems (Git), build tools, and deployment pipelines
Strong understanding of web performance optimization, SEO principles, and accessibility standards
Demonstrated ability to lead technical projects and mentor development teams
Experience with analytics implementation and data-driven development decisions
Preferred
Experience with e-commerce platforms and custom funnel development
Shopify development experience and familiarity with Shopify app ecosystem for analytics and LTV insights
Familiarity with AI/ML integration in web applications
Knowledge of A/B testing frameworks and conversion optimization tools
Experience with health and wellness, supplements, or direct-to-consumer brands
Background in headless CMS solutions and API integrations
Understanding of marketing automation and personalization technologies
Experience with modern CSS frameworks (Tailwind, Styled Components) and preprocessing tools
Company
BIOptimizers
Bioptimizers are supplements that help people attain optimal physical, mental, and spiritual well-being.
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Trevor Newell
Chief Marketing Integrator
Recent News
2025-05-09
Company data provided by crunchbase