StrideCare · 11 hours ago
Vice President of Marketing and Patient Access
Dallas, TX
Full-time
Onsite
Director/Executive
7+ years expStrideCare is an organization focused on enhancing patient experiences. The Vice President of Marketing and Patient Access will provide strategic and operational leadership, ensuring a seamless patient journey while overseeing marketing and patient access functions to drive growth and satisfaction.
Health CareMedicalProfessional Services
Responsibilities
Lead the strategic design and execution of the company’s patient experience vision, priorities, and standards across Patient Access and Marketing
Oversee day-to-day operations of marketing and patient access teams to ensure integrated execution and measurable outcomes
Establish and monitor KPIs around access, call responsiveness, conversion, referral management, brand engagement, satisfaction, and retention
Optimize the patient journey from awareness ? inquiry ? scheduling ? intake ? authorization ? appointment ? follow-up
Develop and enhance workflows, service level agreements, and operational policies to ensure timely access, high-quality service, and consistent branding
Manage patient access services including scheduling, intake, insurance verification, authorizations, referral coordination, and patient communications
Ensure coordinated handoffs between marketing campaigns and patient access teams; monitor inquiries, conversion rates, lead attribution, and performance trends
Partner with marketing leadership or external vendors to ensure campaigns, digital strategies, and community outreach align with operational capacity and patient journey expectations
Support organizational growth including new market launches, acquisitions, multi-site scaling, and service line or ASC expansion
Identify operational barriers and experience gaps; implement corrective actions, process improvements, and technology enhancements
Utilize data and analytics to evaluate consumer behavior, referral trends, and touchpoint performance
Collaborate with clinical and operational leadership to ensure service experience expectations are met across touchpoints and patient transitions
Develop reporting outputs for executive leadership, board partners, and operational stakeholders
Ensure alignment with regulatory, compliance, payer, and brand standards
Qualification
Required
Proven ability to lead patient-facing operational functions and manage cross-functional teams
Strong operational and strategic mindset with ability to build KPIs, dashboards, and data-informed decisioning
Expertise in patient experience design, access optimization, and consumer engagement
Excellent communication and change-management skills; able to influence at all organizational levels
Ability to balance growth, experience, compliance, and financial performance
Strong process improvement capabilities
Bachelor's degree in Healthcare Administration, Business Administration, Marketing, Operations, or related field required
Minimum 7–10 years progressive leadership experience in healthcare, ideally spanning patient access, marketing, consumer engagement, or patient experience functions
Preferred
Master's degree (MBA, MHA, or equivalent) preferred
Experience working in high-growth, multi-site healthcare preferred
Experience in multi-site, specialty care, PE-backed, or high-growth healthcare services strongly preferred
Ability to sit for extended periods while working at a computer
Manual dexterity required for operating office equipment
Ability to lift up to 20 pounds occasionally
Visual acuity for computer-based and administrative activities
Ability to move about office environments and clinical facilities as needed
Company
StrideCare
StrideCare is a physician group that specializes in the treatment of foot and ankle problems.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Weinstein
Chairman of the Board
Recent News
2025-06-24
Company data provided by crunchbase