Ipsos · 4 months ago
Global Service Leader - Brand Navigator
Ipsos is a global leader in market research and insights, and they are seeking a Global Service Leader for their Brand Navigator service. This senior leadership role involves driving the strategic vision and development of innovative solutions for brand management, ensuring commercial viability and alignment with company goals.
AdvertisingConsultingMarket Research
Responsibilities
A key responsibility is to ensure that the Service strategy aligns with business questions from the clients on Brand Management
Market and Trend Analysis: analyzing market trends, customer needs, and the competitive landscape to identify opportunities for new solutions, specifically on US (Big tech cies, FMCG, Services…) and the top major markets like UK, CN, FR, Ger, IN, BRA, MEX…
Business Case Development: Creating compelling business cases for the new Service Brand Navigator, including the Brand Intelligence Platform, key delivery element of the offer. This includes forecasting potential revenue and investments year by year
Service Roadmap: Defining and managing the Service roadmap, ensuring it aligns with the company's strategic goals and market demands
Cost and Margin Management: Managing product costs to meet quality and margin targets
Full Lifecycle Management: Leading the product development lifecycle from the initial idea to the final launch and beyond
Technical Expertise: Providing technical guidance and support to team members and stakeholders throughout the development process
Prototyping and Testing: Overseeing the creation of prototypes and managing the testing and iteration processes to ensure product quality and performance
Technical Documentation: Developing and maintaining detailed documentation for product specifications and requirements
Stakeholder Management: Engaging with a wide range of stakeholders, including marketing, sales, engineering, and design teams, to ensure alignment and a unified vision
Clear Communication: Effectively communicating complex technical concepts to non-technical stakeholders and translating business needs into technical requirements
Supplier and Partner Relationships: Managing relationships with external suppliers and partners, including negotiating contracts and ensuring timely delivery of components or services
Project Team Management: Building and managing project teams for the development and review of the Service
Foster a collaborative and cross-functional environment, working closely with product development, engineering and marketing teams
Establish strong relationships with external partners, including technology vendors, clients, and industry experts
Qualification
Required
15+ years of experience in market research, brand management (ideally Brand Tracking), innovation or product development with a focus on IT/TECH dimension
Proven track record of successfully leading innovation initiatives and launching new products or services
Deep understanding of brand health tracking methodologies, data analysis techniques, and market research principles
Strong knowledge of digital technologies and their application in market research and brand management
Excellent leadership, communication, and interpersonal skills, with the ability to influence and inspire cross-functional teams
Strategic thinker with the ability to translate market insights into actionable innovation strategies
Experience managing budgets and resources effectively
Benefits
Generous PTO
Healthcare plans
Wellness benefits
Flexible workplace policy
Strong collaborative culture
Company
Ipsos
Ipsos is a market research company specialized in advertising, loyalty, marketing, media, and public affairs market research.
H1B Sponsorship
Ipsos has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (1)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
$412MKey Investors
Australian Renewable Energy Agency
2025-01-15Post Ipo Debt· $411.88M
2015-05-25Grant· $0.12M
1999-07-02IPO
Recent News
2026-01-22
2026-01-17
Company data provided by crunchbase