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Jacoby & Meyers Accident & Injury Lawyers · 6 days ago

Social Media/Influencer Marketing Manager

Los Angeles, CA

Full-time

Hybrid

Mid, Senior Level

$70K/yr - $135K/yr

5+ years exp

Jacoby & Meyers is the nation's preeminent law firm protecting consumers since 1972. They are currently seeking a smart and determined Social Media/Influencer Marketing Manager to manage their social media presence and engagement strategy, develop content and influencer strategies, and oversee social reporting and analytics.

ConsultingLaw EnforcementLegal

Responsibilities

Manage all social media platforms, functions and activities; from channel strategy and content development to video production and designing/writing posts

Develop the firm’s content and influencer strategy and implement via relevant content that can be leveraged across multiple channels

Develop a content calendar for social and digital marketing activities, including planning, production and posting schedules

Work collaboratively with internal stakeholders as well as external partners to ensure consistency in strategy, tone and message, as well as adherence to brand guidelines

Oversee social reporting, working closely with data science and channel partners to develop KPIs, metrics, analytics, reporting and optimization strategy

Track monthly KPIs including Engagement rates, reach, sentiment, and brand awareness (e.g., mentions, hashtag performance, impressions)

Use social listening tools and sentiment analysis to monitor brand mentions, influencer impact on brand perception, and any audience feedback

Champion new ideas and push for innovation to break through the competitive landscape, while maintaining expertise on the latest digital marketing trends and best practices

Qualification

Social media marketingContent strategyDigital marketing campaignsData analysisBilingual (Spanish)Project managementCommunicationInterpersonal skillsOrganizational skills