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Leap Event Technology · 3 months ago

Lead Sales Content Developer

United States

Full-time

Remote

Senior Level

6+ years exp

Leap Event Technology is revolutionizing the event technology industry by empowering organizers to create engaging experiences. As the Lead Sales Content Developer, you will own the entire sales content lifecycle, ensuring the sales team has compelling materials to drive revenue and support the buyer lifecycle.

ArtCRMEnterprise SoftwareSportsTicketing

Growth Opportunities

Responsibilities

Lead the development and hands-on creation of all sales collateral, including playbooks, case studies, pitch decks, and rate cards

Personally produce all sales-facing messaging, translating product updates and customer insights into compelling, on-brand content

Champion the creation of high-impact content, from written materials to video scripts and presentations

Define and own the sales content roadmap, proactively identifying content gaps and opportunities

Conduct and lead competitive analysis to ensure all materials are differentiated and strategically positioned

Partner with revenue leadership to ensure strategic alignment of content initiatives

Influence and collaborate with marketing, product, and sales engineering to maintain a consistent go-to-market voice and strategic vision

Mentor sales reps on content best practices and gather insights to inform the content roadmap

Serve as the expert and administrator for the enablement content repository (Guru), setting the strategy for content organization, accessibility, and maintenance

Drive the optimization and adoption of enablement platforms and tools, ensuring the team has the most effective technology to support their content needs

Define and champion key performance indicators (KPIs) for sales content

Analyze content usage and effectiveness to inform a comprehensive, data-driven content strategy and demonstrate ROI

Qualification

Sales content creationCopywritingSales enablementAI-driven toolsE-learning toolsPersuasive writingCross-functional collaborationProject leadership

Required

6 - 8 years of experience in a hands-on content creation, copywriting, or sales enablement role, ideally within the live events and/or SaaS industry

Familiarity with AI-driven enablement tools and Large Language Models (LLMs) to support scalable, innovative content development and training experiences

Passion for staying on the cutting edge of enablement best practices, with a forward-thinking mindset toward technology, automation, and process improvement

Expertise in leveraging e-learning tools to support scalable, innovative content experiences

Deep expertise in building sales tools, playbooks, and training materials

Exceptional written and verbal communication skills with a focus on persuasive writing

Experience working cross-functionally and influencing senior stakeholders

Proven ability to work autonomously and lead projects from concept to completion