Level Access · 4 hours ago
Manager, Marketing Automation
United States
Full-time
Remote
Senior Level
5+ years expLevel Access is the category leader in digital accessibility, helping organizations ensure their digital experiences are inclusive and compliant with global standards. They are seeking a Manager, Marketing Automation to lead the strategy and execution of email communications, nurture programs, and lifecycle marketing in HubSpot, working cross-functionally to improve engagement and customer retention.
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Responsibilities
Lead the end-to-end email communications strategy, from top-of-funnel campaigns to customer lifecycle programs
Partner with Sales, Product, and Customer Success to define targeting priorities and personalize campaigns based on business goals
Manage an email calendar covering newsletters, events, webinars, lifecycle journeys, and product launches
Work closely with Marketing Ops around systems, data and reporting
Design and implement multi-channel nurture programs tailored to buyer stages, personas, and customer needs
Manage all automated workflows, emails, and triggers in HubSpot
Deliver high-performing campaigns, including:
Newsletters – segmented and personalized for relevance
Events & Webinars – full comms journey from invitation to follow-up
Customer Communications – onboarding, feature adoption, renewal, and upsell campaigns
Product Launches – targeted updates in partnership with Product Marketing
Ensure scalability and consistency using a modular template system (HTML/CSS)
Develop a data-driven segmentation strategy using firmographic, behavioral, and intent data
Build dynamic lists, smart rules, and personalization frameworks to improve engagement
Integrate product usage data and customer health metrics into segmentation and targeting strategies
Leverage AI-driven insights for:
Predictive lead scoring and conversion likelihood
Hyper-personalized content recommendations
Automated optimization of send times, subject lines, and CTAs
Establish a robust testing framework to improve performance across campaigns, journeys, and audiences, including:
A/B and multivariate testing for subject lines, CTAs, templates, and personalization
Audience-level testing to refine segmentation strategies
Channel-level tests to optimize webinar, event, and lifecycle comms
Collaborate with MOps to build real-time dashboards and report on:
Email performance: open rates, CTR, CTOR, bounce, unsubscribe
Funnel metrics: MQL → SQL → opportunity → closed-won conversion rates
Campaign contribution to pipeline and influenced revenue
Use insights to continuously optimize nurture programs, segmentation, and audience engagement strategies
Manage and develop the Email & Digital Engagement team, setting strategy, priorities, and KPIs
Align with Performance Marketing and Demand Gen to ensure lifecycle programs reinforce top-of-funnel and campaign strategy
Partner with Product & Product Marketing to activate feature-usage insights in targeted customer communications
Collaborate with Customer Success to drive onboarding, retention, and advocacy programs informed by customer health data
Partner with RevOps on operational excellence across systems, data, reporting, KPIs, and insights
Ensure compliance with GDPR, CAN-SPAM, CASL, and global privacy standards
Lead deliverability, sender reputation, and domain authentication (SPF, DKIM, DMARC)
Be responsible for subscription preferences, consent management, and frequency caps
Maintain database quality and list hygiene for maximum performance
Ensure accessibility
Qualification
Required
5+ years running HubSpot Marketing Hub (Enterprise preferred) building workflows and lifecycle programs
Shown success building end-to-end email communications strategies and high-performing nurture programs
Expertise in segmentation, personalization, and audience management
Experience using AI-driven tools for predictive scoring, personalization, and campaign optimization
Hands-on HTML/CSS for email and landing page optimization
Strong analytical skills and ability to deliver actionable insights via dashboards and reporting
Experience integrating HubSpot with Salesforce, webinar/event tools, and BI platforms
Experience in B2B SaaS or enterprise software marketing
Experience managing and developing a team
Preferred
Familiarity with ABM programs and intent-based targeting
Experience leading global programs with regional segmentation and localization
Familiarity with Digital Accessibility
Benefits
Competitive benefits package
Bonus opportunities
Unlimited vacation/FTO
Company
Level Access
Level Access provides digital accessibility compliance solutions to address the ADA, WCAG, CVAA, AODA, Mandate 376, and Section 508.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$40MKey Investors
JMI Equity
2017-04-24Series A· $40M
Leadership Team
Jen Kurtz
Chief Technology Officer
Recent News
2025-10-17
InternetRetailing
2025-09-26
Company data provided by crunchbase