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Level Access · 2 days ago

Senior Marketing Automation Manager

United States

Full-time

Remote

Senior Level

5+ years exp

Level Access is a leader in digital accessibility, helping organizations ensure their digital experiences are inclusive and compliant. They are seeking a seasoned Marketing Automation Manager responsible for the end-to-end strategy and execution of email communications and lifecycle marketing in HubSpot, collaborating cross-functionally to deliver data-driven campaigns that enhance customer engagement and retention.

ConsultingEducationGovernmentInformation ServicesInformation TechnologySoftwareTraining

Responsibilities

Lead the end-to-end email communications strategy, from top-of-funnel campaigns to customer lifecycle programs

Partner with Sales, Product, and Customer Success to define targeting priorities and personalize campaigns based on business goals

Manage an email calendar covering newsletters, events, webinars, lifecycle journeys, and product launches

Work closely with Marketing Ops around systems, data and reporting

Design and implement multi-channel nurture programs tailored to buyer stages, personas, and customer needs

Manage all automated workflows, emails, and triggers in HubSpot

Deliver high-performing campaigns, including:

Newsletters – segmented and personalized for relevance

Events & Webinars – full comms journey from invitation to follow-up

Customer Communications – onboarding, feature adoption, renewal, and upsell campaigns

Product Launches – targeted updates in partnership with Product Marketing

Ensure scalability and consistency using a modular template system (HTML/CSS)

Develop a data-driven segmentation strategy using firmographic, behavioral, and intent data

Build dynamic lists, smart rules, and personalization frameworks to improve engagement

Integrate product usage data and customer health metrics into segmentation and targeting strategies

Leverage AI-driven insights for:

Predictive lead scoring and conversion likelihood

Hyper-personalized content recommendations

Automated optimization of send times, subject lines, and CTAs

Establish a robust testing framework to improve performance across campaigns, journeys, and audiences, including:

A/B and multivariate testing for subject lines, CTAs, templates, and personalization

Audience-level testing to refine segmentation strategies

Channel-level tests to optimize webinar, event, and lifecycle comms

Collaborate with MOps to build real-time dashboards and report on:

Email performance: open rates, CTR, CTOR, bounce, unsubscribe

Funnel metrics: MQL → SQL → opportunity → closed-won conversion rates

Campaign contribution to pipeline and influenced revenue

Use insights to continuously optimize nurture programs, segmentation, and audience engagement strategies

Integrate feature usage data into campaigns and deliver targeted product comms

Build onboarding, retention, and advocacy workflows based on customer health scores

Ensure campaigns complement top-of-funnel initiatives and content strategy

Ensure compliance with GDPR, CAN-SPAM, CASL, and global privacy standards

Lead deliverability, sender reputation, and domain authentication (SPF, DKIM, DMARC)

Be responsible for subscription preferences, consent management, and frequency caps

Maintain database quality and list hygiene for maximum performance

Ensure accessibility

Qualification

HubSpot Marketing HubSegmentationPersonalizationAI-driven toolsHTML/CSSAnalytical skillsB2B SaaS marketingStakeholder managementGlobal program experienceDigital AccessibilityCollaboration skills