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Acushnet Company · 2 days ago

Director, Subscriber Growth & Retention | Titleist Performance

Oceanside, CA

Full-time

Onsite

Director/Executive

$159K/yr - $206K/yr

10+ years exp

Acushnet Company is known for its iconic golf brands and values excellence and innovation. As the Director of Subscriber Growth & Retention, you will lead the performance and lifecycle marketing strategy to expand the Titleist Performance subscription base, enhance engagement, and drive long-term retention and revenue.

Sporting Goods

Responsibilities

Define and drive growth strategy

Execute a holistic growth marketing strategy encompassing performance and lifecycle marketing

Drive customer acquisition, deepen engagement, and increase user retention through personalized mobile app experiences

Identify consumer trends aligned with Titleist’s performance and long-term growth goals

Translate insights into actionable, tangible initiatives

Lead performance marketing and media strategy

Oversee paid media, search, social, and in-app marketing efforts

Ensure high-impact execution across all performance channels

Leverage data and analytics

Use data to assess campaign effectiveness and uncover key trends

Prioritize high-impact marketing opportunities across the user lifecycle

Cross-functional collaboration

Partner with Product, Application Development, AI/Data Science, Business Intelligence, and Consumer Insights teams

Collaborate with the Titleist Brand team to ensure a cohesive and aligned product user experience

Budget management

Manage and allocate budgets to support growth marketing strategies effectively

Qualification

Growth marketingPerformance marketingData analyticsDigital marketingApplication developmentStakeholder managementTeam leadershipCross-functional communicationManaging ambiguityResults-drivenCollaborationMentoring

Required

Bachelor's Degree in Business Administration or a relevant field

Minimum of 10 years in growth marketing

Proven track record in performance marketing within a digital environment

Specific experience in the application development space

Strong cross-functional communication skills

Highly analytical and results-driven with ability to translate data and analytics into actionable business growth strategies

Strong leadership capabilities with demonstrated success in managing, mentoring, and developing large teams

Experience working in a collaborative, matrixed, and communicative environment

Proficiency in analytics and marketing technology platforms such as Tableau or similar tools

Experience in digital marketing channels and lifecycle strategies, including performance media, CRM, SEO and personalized user engagement

Preferred

MBA preferred

Preferred experience with successful premium subscriptions

Start-up environment experience is a plus

Benefits

Comprehensive suite of health and well-being programs

Paid time off

Onsite fitness center

Acupuncture

Physical therapy

Wellness coaches

401k with company match

Health savings accounts

Flexible spending accounts

Pet insurance

Legal planning

Education assistance

Exclusive access to our Associate Store

Company

Acushnet Company

NOTICE: It has come to our attention that online scammers are impersonating Acushnet Company associates and contacting users on various online platforms, including Indeed and LinkedIn.

Founded in 1983

Fairhaven, Massachusetts, USA

5001-10000 employees