My Amazon Guy · 4 months ago
DTC Brand Strategist
United States
Full-time
Remote
Senior Level
5+ years expMy Amazon Guy is a thriving digital marketing agency dedicated to helping clients achieve remarkable sales growth on Amazon. They are seeking a DTC Brand Strategist who will be responsible for client growth across social ads, search ads, and retention marketing, while leading audits, strategy development, and execution oversight.
AdvertisingDigital MarketingE-CommerceSEO
Responsibilities
Own performance KPIs across social ads, search ads, and retention (email/SMS)
Build quarterly roadmaps: budget allocation, campaign mix, retention initiatives, testing priorities
Collaborate with the Amazon Brand Manager when marketplace efforts affect DTC strategy
Conduct comprehensive audits of paid social, search, retention programs, and overall brand presence
Analyze creative mix, messaging, funnel efficiency, email/SMS performance, and landing-page experience
Evaluate competitor positioning, category trends, and whitespace opportunities
Develop and continuously refine brand strategy for each client, including:
Brand story and messaging hierarchy
Voice and tone guidelines
Market positioning and offer architecture
Competitive differentiation and value propositions
Document strategies and present them as part of QBRs or onboarding sessions
Direct the paid social and search teams on structure, targeting, and scaling strategy
Oversee lifecycle marketing (email/SMS) to maximize LTV and reduce churn
Approve channel priorities, spend, and promotions based on data and brand goals
Partner with Creative Strategists to brief and evaluate ad creative (without owning copy/design work)
Coordinate with retention, paid media, and analytics teams to ensure smooth execution
Escalate blockers and manage resources to hit performance goals
Monitor dashboards (ROAS, CPA, CAC:LTV, open/click rates, AOV)
Diagnose performance issues and implement pivots: offers, audience segments, funnel steps
Document learnings and share insights with internal teams and clients
Lead strategy calls and QBRs, presenting clear insights and next steps
Educate clients on channel performance, trade-offs, and growth levers
Surface upsell/cross-sell opportunities when aligned with goals
Qualification
Required
5+ years managing social ads with a strong focus on DTC/B2C campaigns
3+ years hands-on with Meta & TikTok Ads
Expertise in email marketing and multi-channel campaign integration
Skilled in CRO & A/B testing to boost conversions and landing page performance
Strong creative eye and copywriting ability for consumer engagement
Active Meta & TikTok Ad Certifications
Proven leader with experience managing cross-functional teams
Track record of building scalable workflows for creative and performance marketing
Data-driven mindset with sharp analytical and optimization skills
Excellent communicator, highly organized, and results-focused
A dual-monitor setup is required (at least 8GB of RAM)
Must have at least 25 MBPS internet speed
Benefits
40 hours a week, 8 hours a day
Competitive salary base
Permanent WFH setup
Unlimited FREE access to MAG School courses and SOP Library!
Work schedule is in EST (Monday-Friday only)
Opportunities for professional development and career advancement
Company
My Amazon Guy
My Amazon Guy is a marketing agency specializing in PPC, SEO, marketing, merchandising, and brand launch.
501-1000 employees
H1B Sponsorship
My Amazon Guy has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (22803)
2024 (21175)
2023 (19057)
2022 (24088)
2021 (12233)
2020 (14881)
Funding
Current Stage
Late StageLeadership Team
Ken Zhou
Chief Operating Officer
Steven Pope
Founder
Recent News
2024-05-06
Company data provided by crunchbase