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Advisor360° · 4 days ago

Digital Marketing Manager

Needham, MA

Full-time

Hybrid

Senior Level

$136K/yr - $157K/yr

7+ years exp

Advisor360° is a leading SaaS platform in the fintech space, focused on transforming wealth management operations. The Digital Marketing Manager will lead all outbound digital marketing efforts for Parrot AI, designing and optimizing campaigns across various channels to drive demand while collaborating cross-functionally with other teams.

Information TechnologySaaSSoftwareTrading PlatformWealth Management

No H1B

Responsibilities

Develop and execute a comprehensive digital marketing strategy for Parrot AI, including:

Paid acquisition campaigns (Google Ads, LinkedIn, etc.)

Organic growth via SEO & content marketing (blogs, white papers, webinars)

Email marketing and drip campaigns to nurture trial users & leads

Social media campaigns (organic + paid) tailored to financial/advisory audiences

Partnerships, co-marketing, and industry events/webinars

Work with the Product Team to surface new features or capabilities that can be leveraged in marketing content or campaigns

Lead trial conversion efforts: onboarding flows, trial nurtures, feedback loops, showcasing case studies

Measure and analyze marketing metrics (CAC, LTV, conversion rates, trial to paid, etc.), report on performance, and use data to optimize spend and tactics

Manage budget, timelines, and vendor/agency partners as needed

Ensure all marketing is compliant and reflects Advisor360’s standards for security, privacy, and data governance (critical in this domain)

Qualification

Digital marketing strategyPaid acquisition campaignsSEOContent marketingEmail marketingSocial media campaignsAnalytics toolsB2B SaaS experienceComplianceWriting skillsCreative problem solverCollaboration skills

Required

Bachelor's degree in Marketing, Business, Communications, or similar

7+ years in digital marketing, preferably in B2B SaaS, FinTech, or tools used by financial advisors / wealth management. Prior experience marketing AI tools is a plus

Strong track record of driving growth via digital channels: paid acquisition, SEO, content, email, social

Excellent writing skills, especially for technical / financial audiences

Data-driven mindset: comfort with analytics tools (Hubspot, Google Analytics, Semrush, etc.), A/B testing, dashboards, and using metrics to drive decisions

Ability to juggle multiple projects and collaborate across teams (Product, Sales, Legal/Compliance, Design)

Understanding of privacy, compliance, and security issues, especially in financial services

Self-starter attitude; creative problem solver; can bring new ideas and see them through