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Authentic Brands Group · 2 days ago

Senior Manager, Social Media - Action and Outdoor

Irvine, CA

Full-time

Hybrid

Mid, Senior Level

$85K/yr - $105K/yr

4+ years exp

Authentic Brands Group is the world’s largest sports and entertainment licensing company, connecting strong brands with best-in-class partners. The Senior Manager of Social Media for the Action and Outdoor division will lead the social strategy for iconic brands, crafting innovative campaigns and fostering community engagement across various platforms.

AdvertisingBrand MarketingMarketingMedia and Entertainment

Responsibilities

Develop and own the end-to-end social strategy for multiple Action & Outdoor brands (e.g., Billabong, DC, RVCA)

Lending support and working with partners to ensuring key brands are in-line with global objectives (Volcom, Quiksilver, Roxy, RVCA, Element, Spyder…)

Translate brand objectives into tailored, platform-specific plans that drive engagement, growth, and cultural relevance

Monitor industry trends, audience behavior, and competitive activity to inform social approaches and stay ahead of the curve

Manage social calendar approvals for key regions and partners

Lead annual planning for social content, campaigns, and tentpole moments aligned with brand and marketing priorities

Define and track KPIs to measure social effectiveness and adapt strategy accordingly

Oversee the development of content calendars across platforms (Instagram, TikTok, X, YouTube, etc.)

Partner with Creative teams to guide the development of compelling visuals, copy, and storytelling that align with social best practices

Lead real-time activation and community engagement strategies during live events, product drops, or cultural moments

Approve and review daily content and ensure tone, timing, and formatting are optimized per platform and brand

Qualification

Brand marketingSocial media management360-degree campaignsMarketing analyticsContent creationMS Office proficiencyCultural relevanceCommunication skillsPresentation skillsTeam collaboration

Required

Bachelor's degree in marketing, business, or a similar field

A minimum of 4 - 5 years of experience in brand marketing and social media management; sport/fashion brand marketing experience is required

Hands-on experience managing marketing in a brand licensing environment

Proven track record in creating and executing 360-degree brand and marketing campaigns, including campaign design, public relations, and digital/social media marketing

Demonstrated success conducting and incorporating detailed analyses into marketing planning and decision making

Seamless communication skills with strong in-room presentation capabilities

Must have strong computer proficiency with strength in MS Office (Word, Excel, PowerPoint, etc.), Keynote, Squarespace, Adobe suite, and all social media platforms

Must have the ability to shoot content and edit social content

Willingness and ability to travel as the role requires