Catalyst Brands LLC · 4 months ago
Sr. Manager, Integrated Marketing
Dallas, Texas
Full-time
Onsite
Senior LevelCatalyst Brands LLC is a company that unites iconic retail brands to celebrate American style. They are seeking a Senior Manager of Integrated Marketing who will drive brand and marketing campaigns, ensuring alignment across various teams to deliver cohesive customer experiences.
Apparel & Fashion
Responsibilities
Manage the end-to-end briefing process, ensuring clarity, alignment, and timely delivery
Partner with creative, production, and channel teams and agencies, to produce high quality, on brand assets across traditional and digital media
Attend and support photo shoots as needed to ensure creative alignment and brand consistency; occasional travel required
Ensure consistency in messaging, tone, and visual identity across all channels
Develop Integrated Marketing Presentations, taking the lead on building a cohesive story and guiding the teams towards an on-brand narrative
Partner across the organization with marketing, corporate communications, stores, digital, finance, and other key departments to align campaign execution
Champion integration across paid, earned, and owned channels to deliver a unified customer experience
Foster strong relationships with internal teams, owned channel leads, and external agency partners, ensuring collaboration and accountability
Exercise strong decision-making skills, leading teams towards action, breaking down barriers, and driving towards streamlined workflows and increased communications
High-Quality executive presence required, as each campaign will need presentations for C-level and potential celebrity talent touchpoints
Oversee campaign timelines, budgets, and resource allocation to ensure efficient execution
Track and report on campaign performance, providing actionable insights for optimization
Support budget planning, invoice processing, and vendor management as needed
Partner with analytics teams to measure campaign effectiveness and report on key metrics
Apply insights to refine future campaigns and improve ROI
Keen ability to decipher data and understand how to take information and distill into insights and then lead large teams into actioning them in a swift and timely manner
Qualification
Required
Bachelor's degree in marketing, Communications, Business, or related field
Company
Catalyst Brands LLC
Catalyst Brands brings together Aéropostale, Brooks Brothers, Eddie Bauer, Lucky Brand, Nautica and JCPenney, creating an unmatched portfolio of iconic retail banners that celebrate the essence of American style.
10001+ employees
Funding
Current Stage
Late StageCompany data provided by crunchbase