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Bridge Marina, Inc. · 4 months ago

Future Opening: Marketing Assistant Manager

Lake Hopatcong, NJ 07849

Full-time

Hybrid

Mid Level

$20/hr - $24/hr

Bridge Marina, Inc. is a company that has been helping boaters for over 65 years, emphasizing customer-centric efforts and community engagement. They are seeking a Marketing Assistant Manager to support and expand their marketing initiatives, create engaging content, and collaborate with various teams to enhance brand awareness and customer interaction.

AutomotiveRentalRetailSales

Responsibilities

Create/Share Social Media Content and Email Marketing Content– Create and share fun, appealing content focusing on images and video to drive consumers to Bridge Marina social media platforms and the websites on a regular basis. Update news sections, blogs, etc. Assist with creation of content calendars and schedules. Ensures a 'Social Listening' understanding and monitors hashtags and branded keywords, manages social media crises, and brand safety issues

Monitor Social Media Content– Monitor Bridge Marina social media outlets on a daily basis (Facebook, YouTube, Instagram, Twitter, TikTok, LinkedIn), analyzing content performance and social media trends and adjusting posting schedules, content, etc. to maximize Bridge Marina reach. Ensures regular Reputation Management on social media and review websites with consistent responses that are true to the Bridge Marina way

Troubleshoots and provides technical support for social media, paid search engine listings, business dashboards, map listings and website updates

Report– Report on statistics and results for each account. Creates and enhances valuable metrics and key performance indicators that are used to improve the business

Collaborate– Collaborate with Marketing, Events, Product Development and Creative Services to ensure content and campaigns support key product and brand initiatives

Engage– Engage and update Bridge Marina fans with lively, up-to-date postings on Bridge Marina products and happenings. Connect with Customer Service to monitor fan feedback and comments for highest level of fan engagement

Research –Stay ahead of industry trends, employing them where applicable and sharing digital trends knowledge/recommendations with internal staff. Interfaces and strategizes with third party vendors for the websites and public relations. Acts as the subject matter expert for all content destined for publishing on social media. Seeks out new social platforms to use to enhance the Bridge Marina brand initiatives. Identifies real-time marketing opportunities

Influence- Identify and engage with key social media influencers to drive engagement and brand awareness

Assists / partners with the Sales to provide an array of branded Bridge Marina ‘Swag,’ new hire gifts, reward and recognition materials, years of service celebrations, promotions, and award ceremonies

Qualification

SEO/SEMSocial Media ManagementContent CreationGoogle AnalyticsOffice 365 SuiteDigital CampaignsTeamworkCommunicationAttention to DetailAdaptability

Required

Knowledge and or interest in boating

Teamwork; develop constructive, supportive, and cooperative relationships with teammates in all departments

Good communication skills: active listener, gives full attention to and understand others and communicate for self in verbal or written word. Always asking questions when appropriate and seeking to understand others

Documenting and recording information; regularly and accurately record notes and maintain information about projects and work required or completed

Positive and supportive outlook for self and others. Enjoys teamwork

Organize, plan, and prioritize work; seek to organize and plan personal work to accomplish goals

Good investigative skills, ability to seek understanding, and understand benefits of potential actions and choose most appropriate solution

Patience, determination, self-awareness, accountable

Accountability working independently as well as on a team

Dependability: being reliable, responsible, dependable, and fulfilling needs

Attention to detail: careful about detail and thorough in completing work

Initiative: guiding oneself without constant supervision and getting things done

Adaptability: being open to change and considerable to variety in work

Developing and writing content

Coordinating and communicate concepts/ideas (creative)

Office 365 suite

SEO/SEM, marketing database, email, social media (Facebook, Instagram, TikTok, YouTube, and LinkedIn), and display advertising campaigns

Reporting results, understanding the customer, process improvement

Creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate. Experience with A/B and multivariate experiments

Website and marketing analytics tools, including Google Analytics

Designing and optimizing PPC campaigns