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IPG Mediabrands · 9 hours ago

Director, Growth Analytics

New York, New York, United States

Full-time

Onsite

Director/Executive

$145K/yr - $160K/yr

8+ years exp

IPG Mediabrands is the media and marketing solutions division of Interpublic Group, managing over $47 billion in marketing investment globally. The Director of Growth Analytics is responsible for delivering high-quality analytic services to clients, optimizing media spending, and leading a team of analysts while developing client relationships and supporting new business development.

AdvertisingDigital MediaMarketing

Responsibilities

Assess client’s needs and develop analytic roadmaps that go beyond measurement plans and learning agendas to include activities such as high value audience identification and targeting, multivariate testing, forecasting and optimization

Knowledge leadership – serve as “go to” expert for one service area or offering (e.g. brand tracking/campaign effectiveness studies, MTA, web analytics, multivariate testing, dynamic creative optimization, forecasting, DMPs/CDPs)

Serve as project lead on more complex analyses – develop project plans, manage the team’s work efforts, oversee creation of on-time and on-budget deliverables, and present findings

Assume ultimate responsibility for the quality of his/her team’s analytic deliverables, including pertinent insights and actionable recommendations

Monitor client level resource allocations relative to contracted scope and reset expectations with media teams and clients as needed

Develop content for client contracts detailing analytic workstreams and required resources

Responsible for at least 5 direct and indirect reports – providing coaching, mentoring and professional development and ensuring adequate client utilization levels

Develop and maintain senior level relationships with clients, as well as external partners utilized in meeting client needs

Support with new business development – collaborate with teams to assess prospective clients’ needs and help craft pitch materials

Qualification

Media analytics experienceAd-serving platformsWeb analytics toolsAudience toolsData-driven marketing strategyTeam leadershipPresentation skillsEmpathyCollaborationConflict management

Required

Significant media analytics experience and deep knowledge of the media ecosystem

Experience with MS Office; including PowerPoint, Word and Excel

Experience with ad-serving platforms such as Google Campaign Manager; web analytics tools such as Google Analytics and Adobe Analytics; tag management tools such as DTM/Launch, GTM and Tealium

Experience with audience tools such as Comscore, MRI, Exact Target; creative/brand evaluation and tracking tools like Kantar Millward Brown, Nielsen Brand Effects; search tools like Adwords, Kenshoo; social tools like Crimson Hexagon, Netbase

Experience influencing a marketing strategy through the application and/or management of data driven, analytic solutions

Ability to deliver compelling presentations and storytelling and command an audience / Seen as a partner and advisor by clients

Demonstrated ability to run a team - solid planning, priority setting, time and project management skills; displays/instills a strong sense of commitment to high quality work

Exhibits mature leadership - identifies team development opportunities and motivates individuals to a higher level of performance; displays empathy in difficult team situations and manages conflicts

Team player - highly motivated and collaborative / leads by example

Skilled at developing relationships across cross-functional teams / Sought out for advice/expertise by internal clients