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J.Crew · 3 days ago

Director - Men's Brand Marketing

New York, NY

Full-time

Hybrid

Director/Executive

$136K/yr - $170K/yr

7+ years exp

J.Crew is a well-established brand that has been creating classic clothing since 1983. They are seeking a Director of Men's Brand Marketing to lead their men's brand strategy and marketing initiatives, focusing on driving brand awareness, customer engagement, and revenue growth through innovative marketing campaigns and strategic partnerships.

E-CommerceFashionRetail

Responsibilities

Develop and execute comprehensive brand marketing strategies for J.Crew men's division, aligning with overall company objectives and brand positioning

Lead the evolution of the men's brand narrative, ensuring consistency across all customer touchpoints and marketing channels

Drive brand differentiation in the competitive menswear landscape through innovative positioning and messaging

Collaborate with cross-functional teams including merchandising, design, and creative to ensure brand cohesion

Oversee end-to-end development and execution of integrated marketing campaigns across digital, traditional, and experiential channels

Lead seasonal marketing calendar planning, ensuring campaigns align with product launches and business objectives

Manage campaign budgets, timelines, and performance metrics to optimize ROI and brand impact

Partner with creative agencies and internal teams to develop compelling visual and written content

Develop customer acquisition and retention strategies specifically for the men's target demographic

Leverage customer data and market insights to inform marketing strategies and campaign targeting

Drive engagement across digital platforms including social media, email marketing, and e-commerce

Lead customer experience initiatives that enhance brand loyalty and lifetime value

Identify and execute strategic brand partnerships and collaborations that elevate the men's brand profile

Work closely with PR and communications teams to secure media coverage and brand visibility

Collaborate with retail and e-commerce teams to ensure marketing initiatives drive traffic and conversion

Partner with international teams to adapt marketing strategies for global markets

Qualification

Brand marketing experienceIntegrated marketing campaignsDigital marketing expertiseCustomer engagement strategiesProject management skillsLeadership skillsCommunication skillsCreative visionCollaboration skills

Required

7+ years of brand marketing experience, with at least 3 years in a leadership role

Proven track record in fashion, lifestyle, or consumer goods marketing, preferably in menswear

Experience managing content and marketing budgets and delivering measurable business results

Strong background in integrated marketing campaign development and execution

Bachelor's degree in Marketing, Business, Communications, or related field

Deep understanding of the menswear market, customer behaviors, and competitive landscape

Expertise in digital marketing channels including social media, email, SEO/SEM, and influencer marketing

Strong analytical skills with ability to interpret data and translate insights into actionable strategies

Excellent project management skills with ability to manage multiple initiatives simultaneously

Proven ability to lead and inspire cross-functional teams in a fast-paced environment

Exceptional written and verbal communication skills with ability to present to senior leadership

Strong creative vision with ability to translate brand strategy into compelling marketing executions

Collaborative leadership style with ability to influence without direct authority

Preferred

Previous experience with premium or heritage fashion brands

Background in retail marketing with understanding of omnichannel customer journeys

Experience with emerging marketing technologies and platforms

International marketing experience

Strong network within the fashion and lifestyle marketing community

Experience with brand repositioning or turnaround situations

Benefits

Health & Well-being - Eligible associates and family members receive medical, dental, prescription and vision insurance, family planning (fertility, adoption & surrogacy support), fitness discounts, medical travel and more.

Associate Discount - We love our products just as much as you do! That’s why we offer a great associate discount across all of our brands (J.Crew, J.Crew Factory, and Madewell).

Summer Fridays - In addition to our hybrid work model, we also close our office at 1:00 PM every Friday during the Summer months.

Community Impact - We support the communities where we live and work through our philanthropic efforts and the J.Crew Cares Program.

Winter Break - In addition to our PTO package, J.Crew Group offers a winter break at the end of December to eligible full-time associates at the Home Office to provide time to refresh and recharge.

Company

J.Crew

Glassdoor3.9

Since 1983, we’ve been designing pieces that feel both familiar and refreshingly new, crafted with unbeatable quality and distinctive point of view...it’s no wonder we’ve been in your closet for four decades and counting.

Founded in 1983

New York, New York, USA

5001-10000 employees