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NEOGOV · 3 months ago

Assistant Athletic Director Fan Engagement Sports Marketing and Promotions

Hampton, VA 23668

Full-time

Onsite

Mid Level

$0/yr - $0/yr

4+ years exp

NEOGOV is seeking an Assistant Athletic Director for Fan Engagement, Sports Marketing and Promotions at Hampton University. This role focuses on developing and implementing marketing plans to enhance revenue and attendance for the athletics department, leveraging both traditional and digital marketing tactics to grow the fan base.

GovTechHuman ResourcesInformation TechnologySoftware

Responsibilities

Lead development and execution of marketing plans to drive revenue and attendance for home events for Hampton Pirates varsity sports

Create comprehensive advertising and marketing strategies to drive ticket revenue for football, men’s basketball and women’s basketball

Oversee all in-game elements for home events with leadership on football games; writing scripts and timelines to coordinate promotions, presentations, videoboard, music, entertainment, etc

Assist in the recruiting, training and scheduling of graduate assistants and undergraduate marketing staff

Leverage traditional advertising with digital and social media marketing campaigns (website, Facebook, Twitter, Instagram)

Work with ticket sales and service staff to create email marketing strategy

Collaborate with sponsorship staff to create valuable inventory and ensure activations are executed and tracked appropriately

Serve as the primary contact for community outreach requests (mascot appearances, donation requests, etc.)

Embodies the Hampton University core values: integrity, respect, decency, dignity, and responsibility

Performs other duties as assigned

Qualification

Marketing strategiesDigital marketingTicket salesAdobe Creative CloudProject managementNCAA compliance knowledgeInterpersonal skillsCommunication skillsPresentation skillsCritical thinking