Boulevard · 4 months ago
Director of Performance Marketing
United States
Full-time
Remote
Director/Executive
$168K/yr - $240K/yr
8+ years expBoulevard is the first and only client experience platform designed for appointment-based self-care businesses. They are seeking a Director of Performance Marketing to design and scale full-funnel demand programs, focusing on digital demand capture to drive growth and measurable demand for SMB owners.
B2BConsultingInternetMarketingSaaS
Responsibilities
Develop and run integrated digital programs tailored to our brick-and-mortar SMB audience that generate qualified pipeline, conversion, and revenue
Deliver qualified pipeline by owning marketing’s influence across the funnel – from demand capture through SQL and opportunity creation
Improve conversion rates and velocity through CRO, landing page testing, and nurture programs
Own and scale digital channels (SEM/SEO, paid social, programmatic, email/SMS, video)
Pilot and grow new formats (e.g., YouTube, TikTok, CTV/OTT, affiliate) to maximize CAC efficiency for our hard-to-reach SMB audience
Refine channel–message fit through systematic channel × format × message × offer testing loops
Improve visibility on AI-driven answer surfaces via Answer Engine Optimization (content structure, schema, answer-friendly assets)
Stay on top of new platform capabilities and shifts across Google, Meta, and others, and fine-tune campaigns – audiences, bidding, creative, and measurement – to capture upside and maintain CAC efficiency
Help shape how performance marketing supports Boulevard’s emerging product-led motion
Own a performance budget tightly aligned to revenue and pipeline goals
Define KPIs, build dashboards, and run disciplined tests (A/B, holdouts, geo-lift) to understand incrementality
Shape and leverage a stack anchored on Salesforce and Marketo, with the right attribution, analytics, and testing tools to maximize insight and efficiency
Establish and run operating cadences with Sales, Finance, RevOps, and Marketing peers to align ICPs, offers, and pipeline targets
Build and manage a small but rapidly growing team, currently supported by agency partners
Qualification
Required
8-10+ years in B2B demand gen/performance marketing within a sales-led motion, including growth-stage experience reaching low-awareness, hard-to-reach SMB audiences
Hands-on across SEM/SEO, paid social, programmatic, email/SMS, and video, with a track record of launching and scaling net-new digital channels
You've built and scaled a creative testing system and can show evidence of what works, where, and why
Practical experience optimizing for AI-driven answer experiences and adapting to changing platform dynamics; you use creative and offers to attract ICPs and deter poor fits
Fluent in funnel KPIs, forecasting, CAC/CPL/ROAS, payback, and LTV:CAC; strong experiment design and incrementality skills
Data is your love language. You're fluent in the core B2B stack and partner with RevOps so data, attribution, and analytics unlock clarity, speed, and ROI. Comfortable self-serving in BI and spreadsheets
Proven track record of owning significant budgets, with full accountability for efficient deployment, reallocation, and ROI
Demonstrated success aligning with Sales leadership, SDRs, and RevOps on ICP, lead quality, routing, and pipeline targets
Familiarity with PLG motions and partnering with Growth teams to connect paid and product-led strategies
Strong network among performance marketing leaders; you bring best practices and benchmarks to keep Boulevard current on what 'great' looks like
Ability to distill complex performance data into clear insights and recommendations for the executive team, and, over time, board-level stakeholders
Benefits
401(k) match plus dental, medical, vision, and life insurance.
Flexible vacation day policy.
Fully remote so you can choose where you want to work. You’ll receive a work from home stipend every month.
Family planning resources and specialized support programs.
Equity: get ahead on the ground floor and grow with Boulevard.
Boulevard Bucks Learning and Development program allows employees to explore businesses in the market we serve.
Company
Boulevard
Boulevard provides beauty and wellness businesses with tools for booking, payments, marketing, and client relationship management.
201-500 employees
Funding
Current Stage
Late StageTotal Funding
$188MKey Investors
JMI EquityPoint72 VenturesIndex Ventures
2025-07-17Series D· $80M
2022-08-09Series C· $70M
2020-11-23Series B· $27M
Leadership Team
Matt Danna
Co-Founder & CEO
Sean Stavropoulos
Co-Founder and CTO
Recent News
Global Cosmetics News
2025-12-31
Global Cosmetics News
2025-07-24
Company data provided by crunchbase