SPAN · 4 hours ago
Senior Channel Marketer
San Francisco, CA
Full-time
Onsite
Senior Level
5+ years expSPAN is seeking an innovative and data-driven Senior Channel Marketer to own and accelerate their go-to-market strategy with Utility providers. The role involves crafting and executing marketing programs tailored to the Utility channel to drive awareness, demand, sales enablement, and revenue growth.
EnergyHardwareInternet of ThingsRenewable EnergySoftware
Responsibilities
Develop and refine channel marketing plans specifically for Utility partners
Segment and prioritize the target vertical: IOU/muni/co‑op utilities
Partner with Sales, Product, and Customer Support to align messaging, refine value propositions
Grow adoption and strengthen relationships with Utility partners, increasing program participation and mutual value
Embrace new or leading-edge programs, processes, or products that positively impact the organization and its customers, including AI
Develop and launch strategic programs to accelerate utility adoption and integration of SPAN products, working closely with sales and business development teams
Create program-enablement toolkits for Utilities: slide decks, activation calculators, specification sheets, and training materials
Design and implement co‑marketing campaigns (email, digital ads, events, collateral) with/for Utility partners
Produce market-specific content: case studies, white papers, application notes, video testimonials, and blog posts featuring Utility success stories
Execute targeted lead‑gen and partner engagement programs (webinars, tradeshows, territory-based roadshows) and plan for Industry tradeshows in collaboration with Utility partners
Create training content for Utility program teams and internal sales teams
Build and adapt optimized campaigns for lead generation and Utility partner co-branded materials in coordination with internal teams and agencies
Define KPIs (demand gen performance, lead pass metrics, content engagement, and more) and deliver monthly performance reports
Participate with Sales in quarterly business reviews (QBRs) with key Utility partners to optimize joint initiatives
Effectively consider financial implications of decisions, including assessing risk and return
Provide in-bound feedback and insights from the field to Product and Engineering to influence the product roadmap
Manage and improve full funnel conversion of the demand generation and lead pass programs
Ensure all materials align with brand guidelines and technical accuracy to further strengthen the SPAN brand
Qualification
Required
5+ years of B2B channel marketing experience with demonstrated expertise in a utility/energy sales environment
Bachelor's degree in Engineering, Marketing, Business, or related field
Proven track record driving incremental revenue through a multi-channel sales environment
Deep understanding of target market personas and audience development, a significant plus for specific knowledge of the Utility channel (IOU/muni/co-op) and its business models
Strong project management skills; determines the necessary processes to accomplish goals and manages multiple partner initiatives simultaneously
Excels at simplifying technical concepts for diverse audiences
Data‑driven mindset: comfortable with CRMs (Salesforce), marketing automation tools, and analytics platforms
Preferred
Bonus points for experience implementing those tools
Benefits
Competitive compensation + equity grants at a well-funded, venture-backed company
Comprehensive benefits: 100% employee premiums for base plans on medical, dental, vision with options for additional coverage
Parental leave up to twenty four (24) weeks depending on eligibility
Comfortable, sunny office space located near BART and Caltrain public transit
Strong focus on team building and company culture: Employee Resource Groups, monthly social events, SPANcakes recognition breakfast, lunch, and learns
Flexible hours, one holiday per month, and flexible time off
Company
SPAN
Span develops residential energy storage devices that provide renewable electricity and charging services for electric vehicles.
201-500 employees
H1B Sponsorship
SPAN has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (16)
2024 (7)
2023 (13)
2022 (5)
2021 (3)
2020 (1)
Funding
Current Stage
Growth StageTotal Funding
$229.8MKey Investors
Wellington ManagementTDK VenturesMunich Re Ventures
2023-03-03Series B· $96M
2022-01-18Series B· $90M
2021-03-31Series Unknown
Leadership Team
Arch Rao
Founder & CEO
Recent News
vcnewsdaily.com
2025-11-19
2025-11-19
Company data provided by crunchbase