Sony Music Entertainment · 1 day ago
Associate Director, Digital Marketing - Alamo
New York, NY
Full-time
Onsite
Lead/Staff, Director/Executive
$70K/yr - $80K/yr
5+ years expSony Music Entertainment is home to promising artists and is seeking an Associate Director of Digital Marketing for its Alamo label. This role involves setting goals for artists, executing digital marketing campaigns, and overseeing social media accounts to enhance the reach of music globally.
Digital EntertainmentMedia and EntertainmentMusic
Responsibilities
Responsible for setting goals for our artists/projects, and building out timelines, content and activations meant to achieve those goals
Secure artist and partner buy-in and execute across all ideas and activations
Oversee social and platform optimization and delivery logistics
Collaborate in brainstorms to deliver custom and creative digital marketing ideas for each artist, presenting them to the artists’ teams and executing the campaigns. Ideas will come from knowledge of music culture, key brands, influencers and out-of-the-box thinking
In addition to the high-level creative ideas, you will also be responsible for multiple social accounts with millions of followers and for their activity and growth
You will need to deliver next level creative both commissioned and designed in-house, content ranging from custom videos to Snapchat lenses to memes and more
Qualification
Required
Must have at least 5 years of experience running point on digital campaign for rap artists & projects (label experience preferred)
A deep and thorough knowledge of the modern rap genre/scene with a firm understanding of the history that lead to today's market
Experience in working with staff from social platforms and music streaming sites preferred
The job entails both normal business hours as well as other music events at night
Our team is ultra-inclusive and we're looking for open-minded and passionate music fans who collaborate well and bring a positive energy to any task that comes their way
Preferred
label experience preferred
Experience in working with staff from social platforms and music streaming sites preferred
Benefits
Medical, dental, vision, life & disability coverage
401K + employer matching
Company-paid identity theft protection
Resources for pets
Mental health and meditation resources
Industry-leading fertility coverage
Fully paid leave for childbirth or bonding
Fully paid leave for caregivers
Programs for loved ones with developmental disabilities and neurodiversity
Subsidized back-up child and elder care
Reimbursement for adoption
Surrogacy
Tuition and student loans
Time off for a winter recess
Company
Sony Music Entertainment
Sony Music is a music corporation owned and operated by Sony Corporation of America, a subsidiary of Japanese conglomerate. It is a sub-organization of Legacy Recordings.
5001-10000 employees
H1B Sponsorship
Sony Music Entertainment has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (290)
2024 (258)
2023 (208)
2022 (279)
2021 (210)
2020 (213)
Funding
Current Stage
Late StageTotal Funding
unknown2019-05-05Acquired
Leadership Team
Christoph Behm
CEO GSA
Adam Cardew
Vice President
Recent News
Digital Music News
2025-12-21
Business – Billboard
2025-12-15
Company data provided by crunchbase