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The University of Texas at Austin · 4 months ago

Digital Marketing & Automation Manager, Department of Computer Science

AUSTIN, TX

Full-time

Onsite

Senior Level

6+ years exp

The University of Texas at Austin is a leading institution known for its strong computer science programs. They are seeking a Digital Marketing & Automation Manager to lead the digital marketing efforts for their online graduate programs, focusing on enrollment marketing and managing the marketing automation platform.

Corporate TrainingEducationHigher EducationUniversities

Responsibilities

Manage and optimize the activities running through the UTCS/CDSO marketing automation platform (MAP), including customer journeys and workflows, email campaigns, landing pages, and lead scoring

Oversee and manage external vendor(s) executing paid digital advertising and lead generation campaigns; ensure performance meets agreed-upon benchmarks

Oversee SEO strategy in collaboration with vendors; implement technical and content improvements for the program’s website

Develop internal expertise to plan, launch, and optimize supplemental digital ad campaigns, with a long-term goal of transitioning campaign management in-house

Create dashboards and performance reports on marketing effectiveness, including cost per lead, funnel performance, and ROI; provide actionable insights to program leadership

Coordinate with admissions and program teams to align marketing campaigns with enrollment targets and applicant needs

Collaborate with content, design, and web team members to ensure campaign messaging and creative align with UTCS brand and academic priorities

Ensure compliance with data security, privacy regulations, and UT/Texas state technology requirements

Stay current on higher education marketing trends, platforms, and compliance requirements

Other related duties as assigned

Qualification

Digital marketingMarketing automationCampaign managementSEOData analysisHigher education experienceLead generationWeb analyticsTeam collaboration

Required

Bachelor's degree in communications, marketing, communications, business, or a related field

Minimum of six years of professional experience in digital marketing, with demonstrated expertise in marketing automation and campaign management

Hands-on experience with a marketing automation platform (e.g., HubSpot, Marketo, Marketing Cloud, or equivalent)

Proven ability to plan, execute, and measure paid digital advertising campaigns

Strong data analysis and reporting skills

Knowledge of SEO and web analytics

Preferred

More than six years of experience in digital marketing

Experience in enrollment marketing, higher education, or student recruitment

Experience implementing and managing a new MAP within a complex organization

Familiarity with state/university technology compliance (TX-RAMP, FERPA)

Demonstrated success in improving marketing funnel performance and ROI

Benefits

Retirement Plan Eligibility: The retirement plan for this position is Teacher Retirement System of Texas (TRS), subject to the position being at least 20 hours per week and at least 135 days in length.