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The Estée Lauder Companies Inc. · 3 months ago

Manager, Makeup and Fragrance Category Marketing, Estee Lauder NA

New York, United States

Full-time

Onsite

Mid, Senior Level

$85K/yr - $140K/yr

5+ years exp

The Estée Lauder Companies Inc. is one of the world’s leading manufacturers, marketers, and sellers of quality skin care, makeup, fragrance, and hair care products. This role is responsible for leading regional forecasting, reporting, and go-to-market execution while collaborating across various teams to drive product interest and market share growth.

Cosmetics

Responsibilities

Serve as key operational leader on forecasting process and ambition-setting for all New Product Launches, working collaboratively with global business planning, account leads/planners and brand senior leaders to gain alignment

Leverage a balance of category expertisie and pop-culture obessession to monitor and analyze category, brand, and competitive performance within the region, leveraging a rich combination of industry insights across product, consumer, macro societal trends to inform strategy and optimize performance

Work with the Executive Director and Director to develop and manage seasonal Category Merchandise Financial Planning (MFP), Long Range Plan, Category P&L and monthly reconciliation across key cost centers

Drive retail and net sales growth by managing launch calendar, assortment strategy, and key performance indicators across channels

Lead weekly post-mortem analysis of launches and campaigns to inform future planning in collaboration with Retail, Demand Planning and etc

Uphold and champion a growth-minded, collaborative, and disruptive approach that leverages insights, KPIs and culture to drive sustainable results

Meaningfully contribute to-end go-to-market planning process for new product launches, hero accelerations, and seasonal campaigns across all channels (retail, DTC, specialty)

Lead assigned briefing process for North America photo shoots, select VM distortions, category and assortment strategy, and sampling, media/PR, education/events and retailer specific activations etc in collaboration with Assistant Manager

Monitor and identify trends that enrich go-to-market strategies and inform potential new ways of achieving business impact

Partner with global and NA brand teams to ideate and capture localize product launches, storytelling, and 360° marketing programs, meeting notes, and drive next steps when needed

Ensure that every touchpoint of the consumer journey reflects the brand's identity and prestige codes

Use consumer insights and data to refine strategies and ensure campaigns are driving customer acquisition, retention, and brand loyalty

Comfort with proposing product innovation gaps and opportunities when applicable

Work closely with Global and CFX teams to track and support execution of tentpole brand experiences and consumer activations that align with Category strategy, conceptual national campaigns and key objectives

Build strong relationships with EL Sales Team and retail partners and collaborate on joint business plans, exclusives, and high-impact programs

Collaborate with e-commerce and retailer dotcom teams to optimize online presence and drive digital sell-through

Act as the key point of contact between North America and Global Brand, Sales, Finance, and Operations teams to ensure regional alignment and excellence in execution

Qualification

Marketing experienceData analysisGo-to-market strategyPowerPoint skillsConsumer insightsOmni-channel strategiesEntrepreneurial spiritBrand buildingRetail activationsCollaborationCreativity

Required

Bachelor's degree in Marketing, Business, or related field; MBA a plus

5+ years of progressive marketing experience, with a strong focus on prestige or luxury beauty, ideally in North America

An entrepreneurial spirit with a bias for action and comfort in fast-paced, high-growth, ever-changing environments

Data-informed mindset with the ability to analyze campaign results, define insights and adjust strategies accordingly

Advanced PowerPoint skills; must be able to craft C-suite powerpoint presentations and reporting recaps

Makeup and pop-culture obsessed with a firm grasp on business and personal use of key social media/digital platforms: TikTok, IG, Substack, Twitch, etc

Deep understanding of the North American consumer, retail landscape, and omni-channel strategies

Proven experience with 360° marketing plan execution and retail activations