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Barings · 6 hours ago

Senior Director, Head of US Wealth Marketing

New York, NY

Full-time

Onsite

Senior Level, Lead/Staff

$120K/yr - $170K/yr

10+ years exp

Barings is a leading global financial services firm dedicated to meeting the evolving investment and capital needs of our clients and customers. The Head of U.S. Wealth Marketing will drive the growth of Barings’ wealth initiatives by developing and executing innovative marketing strategies tailored to financial advisors and intermediaries.

Venture Capital

Hiring Manager

Jennifer Silva, SHRM-CP

Responsibilities

Develop and implement marketing campaigns to promote Barings’ investment management capabilities to wealth management intermediaries

Partner with the marketing content team to produce educational content and insights for various marketing channels, including social media, websites, and email newsletters

Conduct market research to identify trends and opportunities

Collaborate with the sales and marketing events team to build out a robust client entertainment and event strategy

Demonstrate commercial acumen and an ability to build, evaluate and maintain relationships with vendors and industry partners

Work closely with the members of the global marketing team to share ideas and create a cohesive global wealth strategy

Qualification

Marketing strategyDigital marketingProject managementBrand managementFinancial services experience

Required

A minimum of 10 years of marketing experience

Prior experience with a financial services company/firm, such as asset manager, banking, insurance or investment management, is required. Experience specific to US wealth advisors is preferred

Must be an effective communicator, both verbally and written

Highly collaborative and can work across teams to achieve results

Direct experience with brand management, sponsorship and events and digital marketing

Strong project management skills and experience

Preferred

Experience specific to US wealth advisors

B.S. or B.A. in Marketing or related field

Benefits

Medical (including Virtual Care), Prescription, Dental, and Vision Coverage

Fitness Center Reimbursement Program (Including Online Memberships)

Employee Assistance Program (EAP)

Fertility Benefits

Highly competitive 401(k) Plan with Company Match

Health Savings Account (HSA) with Company Contributions

Flexible Spending Accounts (FSA) - Health Care & Dependent Care

Retirement Health Reimbursement Account

Basic and Supplemental Life Insurance

Spouse and Child Life Insurance

Paid Vacation, Sick Days and Annual Holidays

Paid Leave of Absences (Maternity Leave, Parental Leave, Caregiver Leave, Bereavement Time)

Short and Long Term Disability Plans

Paid Volunteer Time

Education Assistance Program

Charitable Matching Gifts Program

Commuter Reimbursement Program

Adoption and Surrogacy Reimbursement Program

Company

Barings

Glassdoor3.8

Barings is a $470+ billion* global asset management firm that partners with institutional, insurance, and intermediary clients, and supports leading businesses with flexible financing solutions.

Founded in 1762

London, England, GBR

1001-5000 employees