Files.com · 3 months ago
VP of Product Marketing (Austin, TX)
Austin, TX
Full-time
Onsite
Director/ExecutiveFiles.com is a profitable, founder-led SaaS company powering secure file transfer and automation for global brands. As the VP of Product Marketing, you will amplify the company's strong customer trust through strategic messaging, campaigns, and positioning to drive growth and deepen customer loyalty.
Enterprise SoftwareFile SharingSaaS
Responsibilities
Own Product Messaging & Positioning: Translate deep product and customer understanding into messaging frameworks that scale across teams and channels. Define our ICP, shape our differentiators, and ensure every touchpoint communicates clarity and authority
Drive Enterprise Reach & Pipeline: Build campaigns that resonate with enterprise IT leaders. Expand our footprint beyond current segments into under-penetrated enterprise markets
Elevate Files.com as a Market Leader: Own technical whitepapers, analyst briefings, competitive battlecards, and thought leadership. Position Files.com as the definitive modern, cloud-native file orchestration platform
Deepen Customer Engagement: Use case storytelling, integration campaigns, and success stories that don’t just win new customers — they expand and retain existing ones
Collaborate at the Highest Level: Work daily in-office alongside the CEO and CRO. Align Product, Sales, and Marketing leadership on messaging that drives growth and consistency
Qualification
Required
Proven experience in product marketing, particularly in a SaaS environment
Strong understanding of enterprise IT and managed file transfer markets
Ability to translate deep product and customer understanding into effective messaging frameworks
Experience building campaigns that resonate with enterprise IT leaders
Proven track record of elevating a brand as a market leader
Ability to deepen customer engagement through storytelling and success stories
Experience collaborating with executive leadership, particularly in aligning Product, Sales, and Marketing
Strong analytical skills to define ideal customer profiles and shape differentiators
Ability to work in an in-office environment alongside executive leadership
Preferred
Experience in a profitable, private equity-backed company
Background in B2C marketing
Experience with technical whitepapers, analyst briefings, and competitive analysis
Ability to deliver visible improvements in the first 60–90 days
Benefits
100% Paid Health, Dental & Vision (75% for family)
401(k) with 4% Company Match
Equity Grants for Every Employee
Paid Parental Leave
20 PTO Days + 11 Holidays + Full Company Winter Break
Signing Bonus + Modern Apple Laptop + Anniversary Gifts
Team Travel to NYC, Austin, Nashville, San Diego, and more
Company
Files.com
Files.com is a SaaS file transfer platform that helps organizations securely transfer & share files between users, teams, and organizations.
Founded in 2008
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$46.5MKey Investors
Riverwood Capital
2021-02-01Series A· $46.5M
Leadership Team
Kevin Bombino
CEO / Founder
Recent News
2025-12-18
2025-07-24
Company data provided by crunchbase