HomeServices of America · 23 hours ago
Digital Mktg Specialist
Lexington, KY
Full-time
Onsite
Entry, Mid Level
2+ years expHomeServices of America is seeking a Digital Marketing Specialist to manage the website and digital marketing programs, enhancing online customer experience and driving web business. The role involves planning, executing, and measuring the success of web initiatives while collaborating with the IT department on website content and design.
FinanceReal EstateReal Estate Brokerage
Responsibilities
Provide direction for the development and maintenance of company website content and design, ensuring best practices are followed
Partner with the IT department and provide guidance on the content and design of the company website, with primary responsibility for oversight of aesthetic changes to the website
May directly make some changes and updates to the company website
Research, select and post articles and representative property photos on company social media accounts
Link to company website as appropriate
Write and post articles for company blog
Conceptualize, recommend, and execute paid social media campaigns
Design advertisements and post content for paid social media campaigns
Proactively monitor, manage and execute campaigns to deliver continually improving results
Create written analysis of campaign performance, with recommendations based on analysis
Review company website analytics and recommend ways to optimize through keywords and meta-tags
Execute on recommendations and report on search engine optimization (SEO) efforts monthly
Research and recommend paid key-terms to increase company website traffic
Execute on plan, report on results and recommend new inbound marketing strategies through paid search options
Remain abreast of emerging industry trends and new technologies related to search engine marketing (SEM) and interactive marketing opportunities
Monitor competitor websites and campaigns
Perform any additional responsibilities as requested or assigned
Qualification
Required
Bachelor's degree in business, marketing, IT, or related field; or equivalent work experience
2-5 years of marketing experience with an emphasis on internet and relationship management
Experience creating content and managing Social Media platforms, including Facebook, Twitter and blogs
Project management skills, including current knowledge of best practice project management methodologies and software applications
Strong technical aptitude and fluency
Full working knowledge of all Microsoft Office products, including Microsoft Project and SharePoint
Current knowledge of industry trends in website, social media, mobile and customer relationship management products
Skilled in SEO, some html knowledge preferred
Working knowledge of website analytics tools (such as Google Analytics) and App content and functionality
Exemplary communication skills; both written and verbal
Preferred
Industry background and/or knowledge preferred
Skilled in SEO, some html knowledge preferred
Google AdWords Professional certification preferred
Benefits
Medical
Health Savings Account
Dental
Vision
Life Insurance
Paid Vacation (PTO)
401(k) with employer match
Flexible Spending Account
Employee Assistance Program (EAP)
Company
HomeServices of America
HomeServices is the residential real estate brokerage firm.
1001-5000 employees
Funding
Current Stage
Public CompanyTotal Funding
unknown2017-01-18Acquired
1999-10-08IPO
Leadership Team
Patty Smejkal
Chief Technology Officer
Renee Gonzales
Vice President Core Services Integration
Recent News
2025-12-24
2025-11-14
Company data provided by crunchbase