Fotona® USA · 4 months ago
Director of Global Brand Marketing
United States
Full-time
Remote
Director/Executive
10+ years expFotona® USA is a globally recognized leader in aesthetic, medical, and dental lasers with over 50 years of expertise. They are seeking a Director of Global Brand Marketing to define the brand vision and create compelling campaigns that foster emotional connections with customers across B2B and B2C markets.
Medical Device
Responsibilities
Define and steward Fotona’s global brand narrative across all channels, ensuring consistent identity, voice, and storytelling
Provide strategic and creative direction for campaigns, ensuring alignment with go-to-market strategies and business objectives
Translate brand vision into meaningful consumer connections across B2B and B2C touchpoints
Oversee brand architecture, positioning, and messaging; craft compelling narratives and guide ideation sessions to bring them to life
Design and develop a clear, cohesive, and effective communication plan to effectively disseminate the brand strategy across the organization
Partner with product, marketing, and commercial teams to embed brand positioning into go-to-market strategies
Establish brand guidelines, playbooks, and frameworks that enable global alignment with local flexibility
Partner with leadership to foster a brand-first culture and serve as a steward of the brand across the organization
Act as the central liaison across functions to ensure unified messaging, asset delivery, promotional alignment, and channel cohesion throughout the campaign lifecycle
Build, mentor, and inspire a high-performing team, fostering a culture of creativity, collaboration, and accountability
Lead the creative team in developing impactful campaigns, design systems, and content that bring the brand to life
Lead the communications team, including PR and media relations, and stakeholder communications
Work closely with Product, Growth, Operations, and regional teams to align brand marketing with go-to-market strategies and business goals
Partner with product marketing and sales teams to design events that drive engagement, awareness, and lead generation
Leverage research, competitive analysis, and customer insights to refine brand positioning, messaging, and differentiation
Conduct market research and consumer insights to uncover needs, identify opportunities, and stay ahead of category trends
Track performance, analyze results, and recommend strategic improvements to maximize brand impact and ROI
Oversee brand marketing budgets, external partners, and agencies to ensure efficiency and creative excellence
Qualification
Required
Bachelor's degree in Marketing, Business, or related field
10+ years of brand marketing or communications experience with a strong background in global strategy, campaigns, and storytelling across B2B and B2C markets
Experience working within highly regulated industries (e.g., healthcare, beauty, technology, or financial services) with the ability to navigate compliance considerations while driving brand creativity
Proven success in creating and executing integrated brand campaigns across multiple channels and geographies
Understanding of global markets, with experience in localizing strategies for key regions (ex. US, China)
Strong analytical and strategic thinker with the ability to translate insights into impactful brand strategies
Exceptional communication and collaboration skills; able to inspire and influence across teams, cultures, and leadership levels
Highly organized, detail-oriented, and able to manage multiple priorities in fast-paced environments
Passion for brand building, creative storytelling, and shaping global brands that inspire trust and loyalty
Valid passport and ability to travel domestically and internationally (approximately 15-20%)
Ability to work flexible hours, including evenings and weekends as needed
Ability to lift and carry up to 20 to 50 pounds occasionally
Ability to stand, push/pull, bend, squat, stretch, reach, twist/turn, walk, and reach throughout the day, and work at a computer and sit for extended periods
Benefits
Excellent benefits package including Medical, Dental, Vision, and Life Insurance.
401(k) with matching.
Company
Fotona® USA
Fotona® has decades of experience in the laser industry, beginning 60 years ago in 1964, producing frontline laser devices for defense, optical communications, industrial, dental, and medical applications throughout this time.
201-500 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase