Smartly · 4 months ago
General Manager (LATAM)
Smartly is an AI-powered advertising technology company that helps brands launch faster and scale smarter. They are seeking an experienced General Manager for LatAm to lead customer-facing functions, drive new business generation, and implement regional strategies to enhance market presence and growth.
Ad TargetingAdvertisingAdvertising PlatformsE-CommerceSocial Media Advertising
Responsibilities
Lead all customer-facing functions in the region, including Customer Success, Sales, and Partnerships
Oversee the regional customer success team to ensure strong client outcomes, retention, and expansion
Drive new business generation, including pipeline development, lead generation, and senior-level prospect engagement
Activate Agency business through strategic relationships and prioritization
Build and maintain executive-level relationships with customers, prospects, agencies, and platform partners to strengthen our market position
Own and execute Smartly’s go-to-market strategy for LatAm, including competitive positioning, pricing, and narrative
Shape and implement the regional hiring strategy, ensuring we build and scale the right teams to meet market opportunities
Collaborate closely with global leadership, reporting directly to the Chief Commercial Officer, to align LatAm’s strategy with overall company priorities
Represent Smartly externally as a senior leader and spokesperson in the digital advertising ecosystem
Qualification
Required
Proven experience as a Head of Region, GM, or senior commercial leader overseeing multiple functions (e.g. Customer Success, Sales, Partnerships)
Deep expertise in the digital advertising ecosystem, with strong knowledge of agencies, brands, and platform partners in LatAm
Strong track record in building and scaling teams, with experience in hiring, coaching, and developing high-performing leaders
Demonstrated success in driving revenue growth, building C-level relationships, and managing strategic partnerships
Strategic thinker with the ability to shape go-to-market narratives, pricing strategies, and competitive positioning
Excellent communication and leadership skills, with fluency in Spanish and Portuguese (English proficiency also required)
Hands-on, entrepreneurial mindset with the ability to thrive in a fast-paced, high-growth environment
Company
Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers.
Funding
Current Stage
Late StageTotal Funding
$22.8MKey Investors
Highland EuropeLifeline Ventures
2019-12-18Acquired
2019-11-29Series Unknown
2017-09-19Secondary Market· $20M
Recent News
2025-11-19
Business Wire
2025-11-18
2025-11-05
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