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LG Electronics North America · 2 weeks ago

Sr. Director, Head of Performance Marketing e-Commerce (Demand Gen)

Englewood Cliffs, NJ

Contract

Onsite

Director/Executive

$190K/yr - $230K/yr

10+ years exp

LG Electronics North America is a global leader in technology, dedicated to creating innovative solutions for a better life. They are seeking a strategic and results-driven Sr. Director, Head of Performance Marketing e-Commerce (Demand Gen) to lead efforts in creating and executing effective demand-generation strategies to drive customer acquisition and e-commerce revenue growth.

Consumer Electronics

Responsibilities

Develop and implement a holistic performance marketing/demand generation strategy to drive high-quality leads and conversions

Manage customer audience strategy, ensuring targeted and effective outreach across multiple channels

Lead the development and execution of integrated marketing campaigns across various marketing channels not limited to Attentive, CJ Affiliate, DV360, SA360, PMAX, Campaign Manager, Linear, CTV/OTT, Facebook, Twitter, Criteo, and other social media platforms

Drive performance marketing initiatives, focusing on optimizing media spend to maximize ROI

Leverage Programmatic Dynamic Creative Optimization (DCO) to deliver personalized and impactful ads

Utilize Product Listing Ads (PLAs) to enhance product visibility and drive conversions

Qualification

Performance marketingDemand generationDigital marketing platformsData-driven marketingCustomer audience strategyIntegrated marketing campaignsProgrammatic advertisingProduct Listing Ads (PLAs)Communication skillsLeadershipCreative approach

Required

Minimum 10 years' experience in marketing with a focus on performance marketing, demand generation and branded marketing overseeing digital marketing platforms

Minimum 5 years' experience in a leadership capacity using data-driven marketing strategy focused on generating demand for consumer products

Successful experience with managing PLA's and PMAX, paid search, paid social, programmatic and driving direct company owned D2C ecommerce revenue

History of driving growth with innovative demand generation and prospecting campaigns, working cross-functionally between traditional sales and marketing teams

Understands the importance of excellent marketing communications and takes a creative approach in driving brand recognition, market penetration, and community engagement

Proven track record in development and delivery of marketing campaigns across a range of budgets and channels

Excellent written and oral communications skills and ability to engage with senior leaders and stakeholders, as well as to work collaboratively across peer network

Engaging and resilient leader, able to empower colleagues and build capability

Bachelor's degree in marketing or related field

Benefits

No-cost employee premiums for you and your eligible dependents for competitive medical, dental, vision and prescription benefits.

Auto enrollment with immediate vesting of competitive company matching contributions in a 401(k) Retirement Savings Plan with several investment options.

Generous Paid Time Off program that includes company holidays and a combined bank of paid sick and vacation time.

Performance based Short-Term Incentives (varies by role).

Access to confidential mental health resources to help you and your loved ones improve your quality of life.

Personal fitness goal incentives.

Family orientated benefits such as paid parental leave and support for families raising children with learning, social, behavioral challenges, or developmental disabilities.

Group Rate Life and Disability Insurance.