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FanDuel · 21 hours ago

Go-to-Market Vice President

New York, NY

Full-time

Onsite

Director/Executive

$202K/yr - $269K/yr

10+ years exp

FanDuel is a premier mobile gaming company in the United States and Canada, seeking a bold, customer-obsessed marketing executive to lead their go-to-market organization. The Vice President will define and execute the customer narrative, oversee integrated campaigns, and drive performance across marketing disciplines.

Fantasy SportsGamingSports

Responsibilities

Define the Value Proposition

Own the articulation of the FanDuel Sportsbook customer promise—positioning, differentiation, emotional and functional benefits

Establish a unified GTM narrative and strategic marketing priorities across the sports calendar, ensuring coherence across campaigns, categories, and lifecycle

Lead Integrated & Flawless Go-to-Market Execution to drive performance

Oversee annual and seasonal GTM planning across key sports, promotions, and product launches

Provide strategic oversight to sport category 'captains' in building sport-specific plans that ladder up to the overarching brand narrative and Sportsbook objectives

Act as a connector, an enabler and a catalyst ensuring alignment, resource clarity, and issue resolution across cross-functional teams including between sport 'captains' and functional pillars (e.g., product, pricing)

Shape Campaigns That Resonate

Lead the development of high-impact campaigns that translate insight into storytelling—from Super Bowl-scale activations to opportunistic, late breaking narrative-driven sport moments

Partner with Creative, Social, CRM, Brand, and Media to push the boundaries on our brand tone while ensuring consistency of tone, message, and emotional resonance across all touchpoints

Work with Partnerships and Brand to maximize the value of our existing channels and partnerships and collaborate to identify and cultivate new marketing channels where relevant

Use research, testing, and performance data to inform content, channels, and messaging strategies

Drive Performance and Scale

Define and track success metrics across sports with a dedicated focus on areas of competitive weakness in our proposition (product, pricing, generosity, experience, partnerships etc.). Stand up measurement in relation to campaign effectiveness and brand consistency

Build and inspire a high-performing team across marketing disciplines: product marketing, brand campaigns, sports verticals, and strategy

Champion a culture of creativity, accountability, and cross-functional excellence

Qualification

Brand marketing leadershipGo-to-market executionIntegrated campaignsDigital app marketingPerformance metrics trackingCreative developmentStakeholder influenceSports culture knowledgeTeam leadership