Lindt & Sprüngli USA · 1 day ago
Director of Media
Stratham, NH
Contract
Onsite
Director/Executive
$117K/yr - $152K/yr
10+ years expLindt & Sprüngli USA is a global fast-growing consumer goods company known for its premium chocolate. The Director of Media will leverage media expertise to develop effective media strategies that drive brand awareness and demand, collaborating with various teams and agencies to optimize media campaigns and enhance brand positioning.
E-CommerceFood and BeverageManufacturingRetail
Hiring Manager
Jesse Feeney
Responsibilities
Serve as the primary link between the brand team, international marketing, insights manager, and the media agency for strategic planning, briefing, tactical execution & optimizations of media plans
Oversee the execution of all paid media by the media agency(s): linear / non-linear TV, OTT, OLV, paid social, and potential future digital channels across all advertised brands
Lead the annual strategic media planning process (internal Lindt annual marketing planning process and the upfronts) including key briefs, analyses, and presentations, to achieve buy in from senior leadership
Source and own the rolling master media plans, updating throughout the year as necessary
Lead all aspects of media financial investment and oversight: budget planning and invoice reconciliation
Lead media audit processes - contractual & annual media performance, with support from International and 3rd party auditor
Lead any contract negotiations and pitches with support from International, Legal, and 3rd party consultants
Serve as primary collaborator with the Communication/PR teams for any paid social campaigns/tests & influencer marketing
Provide guidance to the brand teams on creative and media asset needs, based on the media plans
While this role does not include direct responsibility for Retail/E-Commerce teams for SEM/SEO efforts or Wholesale/E-Commerce teams for media support, the Director of Media should build strong partnerships with these groups and be able to make actionable recommendations for potential synergies
Proactively stay current with industry news, consumer trends, and media platforms that can drive media evolution & business performance
Build understanding of the Lindt brand equity and sub-brand equities. Ensure all media channels are aligned to Lindt equity and reflect the brand’s position in the marketplace
Demonstrate media expertise and navigate complex issues with a strong understanding of the brand strategy and best in class media practices
Continuously identify opportunities to improve effectiveness and efficiency of media strategy and plans
Define and establish multi-year Lindt USA media learning agenda
Actively contribute to, learn from, and spearhead tests within the global digital and media learning agenda
Actively contribute to evolving the global media principles, as appropriate, that best reflect the changing media landscape
Lead mid-year and annual reviews with the media agency to build competitive landscape knowledge and identify areas for improvements as necessary
Lead review of all agency developed campaign performance analyses ensuring insightful, data-driven analysis that demonstrate the effectiveness of plans, cost analysis and optimization recommendations
Provide consistent media campaign/channel performance readouts and recommendations to business stakeholders
Develop KPI dashboard for annual plans and campaigns to track performance over time and over years
Establish and share media best practices and benchmarks; highlighting opportunities to test, learn and optimize/evolve based on knowledge of consumer insights, competitive media initiatives, new channels and/or offerings by channel
Qualification
Required
Minimum of 10+ years US integrated media (traditional linear TV + digital) planning experience or an equivalent amount of experience in a Brand Marketing role with significant (7+ years) of media oversight
Experience working with FMCG brands; Experience with international organizations is a plus
Demonstrated ability to operate in a dynamic, fast paced, deadline driven environment
Demonstrated track record of success in a KPI driven environment
Media financial stewardship and oversight
Deep understanding of the evolving media landscape, both traditional and digital channels
Ability to interpret and apply media understanding back to specific brand strategies to yield the greatest possible impact on business performance
Skilled presenter, collaborator and negotiator with ability to influence senior management and agency partners
Strong written communication skills with ability to skillfully communicate complex media concepts to senior management
Extremely detail-oriented, efficient, and organized with a strong ability to establish priorities and objectives
Strong cost controlling mindset
Dedicated learner with a natural curiosity for continuous improvement
Bachelor's degree in marketing, media, communications or related field
Masters preferred
Preferred
Media agency experience
Company
Lindt & Sprüngli USA
Headquartered in beautiful Stratham, New Hampshire, Lindt & Sprüngli USA is the fastest growing premium chocolate manufacturer in the US market.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Ana Maria Dominguez
President & CEO
Allyson Otovic Dalgar
Senior Human Resources Business Partner, Corporate
Recent News
Canadian National Railway
2025-12-02
2025-07-22
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