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vineyard vines · 1 hour ago

Manager, Social Media and Influencer Marketing

Stamford, CT

Full-time

Hybrid

Senior Level

5+ years exp

vineyard vines is a highly successful American clothing and accessory retailer seeking a creative and strategic Social Media Manager. This role focuses on managing the brand's social media presence by developing content strategies, executing campaigns, and fostering community engagement to enhance brand visibility.

ApparelFashionRetailWeb Design

Responsibilities

Develop, curate, and manage high-quality content (imagery, video, copy) for social media channels, ensuring alignment with brand voice and visual identity

Plan, create, and execute organic and paid social campaigns that support brand initiatives, product launches, and seasonal storytelling

Work with the creative team, designers, and photographers to produce compelling visuals, reels, and short-form video content

Maintain a social content calendar, ensuring timely and relevant posts across all platforms

Write engaging and on-brand copy for captions, stories, and posts, tailored to platform nuances and audience preferences

Manage and maintain all social media accounts, including Instagram, TikTok, Facebook, Pinterest, LinkedIn, and emerging platforms as relevant

Monitor and actively participate in real-time engagement (comments, DMs, tags), fostering community interactions and brand loyalty

Respond promptly to inquiries, comments, and feedback, ensuring a positive and engaging community experience

Identify and cultivate brand advocates, encouraging user-generated content

Identify and foster meaningful relationships with influencers for reach and content partnerships that will elevate both brand perception and awareness

Develop and execute strategies to grow social followings and engagement across all platforms

Stay ahead of trends, algorithm changes, and platform updates, adjusting strategy accordingly to maximize organic reach and engagement

Collaborate with the paid media team to align organic social efforts with paid campaigns, optimizing performance and audience targeting

Track, analyze, and report on key social media metrics, providing insights and recommendations to improve performance

Utilize analytics tools (Meta Business Suite, Google Analytics, TikTok Insights, etc.) to identify trends and opportunities to refine content strategy, drive engagement, and improve ROI

Work closely with marketing, creative, PR, and e-commerce teams to align social content with broader brand initiatives

Partner with the customer experience team to ensure seamless communication and brand consistency across all customer touchpoints

Support influencer and partnership initiatives, helping to source and amplify content from brand collaborators

Qualification

Social media managementContent creationInfluencer marketingDigital marketingAnalytics toolsVisual aestheticsData-driven mindsetPassion for trendsExceptional writing skillsProject management