Brooklyn Sports & Entertainment · 5 days ago
VP, Merchandising & Retail
Brooklyn Sports & Entertainment is a company that creates bold and unforgettable experiences in sports, entertainment, and hospitality. The Vice President, Merchandising & Retail will define the vision and strategy for retail and merchandising operations, focusing on innovative consumer experiences and revenue growth through strategic partnerships and creative product development.
EventsFranchiseMedia and Entertainment
Responsibilities
Lead the merchandising vision across Brooklyn Sports & Entertainment's brands, ensuring assortments, design, and quality standards reflect the brand’s creative and commercial goals
Architect a future-forward commercial strategy, integrating e-commerce, in-venue experiences, and new retail concepts that engage audiences and drive revenue
Champion creative product development, leveraging cultural insights and trend forecasting to introduce innovative collections and collaborations
Oversee inventory planning and financial performance, including open-to-buy, pricing models, and revenue projections
Optimize the consumer experience, from store design and checkout technology to assortment curation and digital integration
Build strategic partnerships with leading brands, designers, and licensees to deliver exclusive product collaborations and enhance brand equity
Collaborate cross-functionally with Marketing, Creative, Partnerships and Digital teams to ensure merchandising amplifies brand storytelling and audience engagement
Leverage data and insights to inform assortment planning, pricing strategies, and product development decisions
Lead, develop, and sustain a high-performing team, fostering creativity, accountability, and operational excellence
Report to senior leadership on performance metrics, consumer insights, and growth opportunities
Qualification
Required
15+ years in merchandising, retail strategy, or licensing, ideally within lifestyle, sports, or fashion sectors
Demonstrated ability to blend creative vision with financial acumen, driving profitable growth and brand relevance
Proven success in omni-channel retail, from e-commerce to experiential in-venue retail
Expertise in licensing, product development, and strategic partnerships
Strong negotiation skills and a robust industry network across retailers, manufacturers, and licensees
Inspirational leadership style with the ability to motivate creative and business teams alike
Highly analytical and data-driven, with a passion for innovation and consumer trends
Company
Brooklyn Sports & Entertainment
Brooklyn Sports & Entertainment is a platform dedicated to creating bold, authentic, and unforgettable experiences that redefine sports, entertainment, and hospitality—The Brooklyn Way.
Funding
Current Stage
Growth StageTotal Funding
$688MKey Investors
Julia Koch
2024-06-19Secondary Market· $688M
Leadership Team
Recent News
Sports Business Journal
2025-11-25
Sports Business Journal
2025-11-23
Sports Business Journal
2025-11-20
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