Risepoint · 4 months ago
VP, Marketing Technology
United States
Full-time
Remote
Director/Executive
15+ years expRisepoint is a company dedicated to expanding access to high-quality education for working and adult students, focusing on digital marketing solutions. The Vice President of Marketing Technology will lead the strategy and execution of Risepoint’s marketing technology portfolio, ensuring scalable and secure digital products that drive student engagement and growth.
EducationHigher EducationUniversities
Responsibilities
Lead, mentor and grow a cross-functional team of product managers, engineers, product owners, scrum masters, and analysts in the overall creation and management of marketing technology solutions used by our marketing teams to educate and attract prospective students
Define and lead an innovative marketing technology strategy and roadmap, with an emphasis on composable DXP components to complement traditional DXPs and create best-in-class capabilities while ensuring the platform is designed for flexibility, security, automation, and resilience. Ensure the systems support easy creation and maintenance of multiple brands (100+)
Ensure alignment between technology choices and business value, focusing on solutions that are fit-for-purpose and enable organizational agility. Ensure the Martech ecosystem enables higher organic search, discoverability in AI tools, and other sources to support growth with lower marketing costs
Act as the chief solution architect for complex, cross-functional initiatives, advising on architectural design, guiding architectural decisions across DXP components, with the ability to dive deep into architectural tradeoffs while guiding the implementation team and ensuring the Martech stack evolves to meet enterprise needs. Build architectures that are pragmatic, cost-effective, and timely, avoiding overly complex or 'perfect' systems that delay business outcomes
Drive AI-first strategy in Martech by staying at the forefront of AI advancements in marketing technology, guiding the organization on what’s possible today, and building toward future opportunities
Align process and engineering practices, and technical execution with business priorities and marketing outcomes to ensure the successful execution of prioritized initiatives
Build stakeholder relationship and leverage stakeholder insights and business objectives to establish priorities and translate them into goals for the Martech teams
Manage functional budgets and vendor relationships, ensuring third-party solutions deliver measurable ROI
Ensure automation, security, and resilience are built into the MarTech product features
Play a prominent role the Risepoint student journey transformation as well as the digital transformation of the enterprise. Act as a strategic ambassador for Business Technology, representing the function in Marketing and Partner leadership forums. Build credibility and trust by communicating the tech product value proposition and operating model to external stakeholders and Partners, offering insights that enhance understanding and drive shared outcomes
May engage directly with Partners to offer insights into how we operate that can have downstream effects. Collaborate with Marketing and Technology teams to ensure alignment during times of change. Cultivate strong cross-functional partnerships across Business Technology (BT), Marketing & Ops, and international business units, ensuring alignment on shared business goals and outcomes. Drive collaborative development initiatives and lead coordination efforts that span multiple functions to improve enterprise-wide delivery and execution
Oversees functional budgets and external resource allocations, including contractor and vendor spend. Drives performance accountability and ensures strategic utilization of third-party partnerships to maximize ROI
Be a pragmatic innovator by focusing on what’s 'good enough' to deliver value fast while balancing long-term sustainability
Have a unique blend of strategic vision, technical depth, and hands-on leadership by operating at both the macro architecture and roadmap level and micro (system-level design, solution trade-offs) levels, balancing pragmatism with innovation
Qualification
Required
Bachelor's or Master's degree
Computer Science, Business, Marketing, or equivalent experience
15+ years Engineering / Architecture with 10+ years in multi-brand MarTech leadership
Deep knowledge of marketing technology stacks, CMS, and DXP platforms with proven hands on experience in MACH-style composable ecosystems with practical experience in CMS, personalization, experimentation, CDP and analytics. Demonstrated experience in solution architecture with hands-on ability to evaluate and guide platform decisions
Experience applying AI in Martech (e.g., content creation, personalization, automation, intelligence); not just evaluating tools but leading successful deployments of AI-driven Martech capabilities
Digital Asset Management systems
Familiarity with Wordpress, Salesforce, Tealium, Fullstory, Devops, AI/ML marketing platforms (e.g., Jasper, Writer)
Experience driving transformation in enterprise setting
Strategic technology planning
Detail oriented with analytical and problem-solving skills
MACH-style Composable MarTech stack expertise
Strong vendor management and partnership
Agile methodology and product lifecycle management
Team leadership & mentoring
Communication & stakeholder engagement
Higher education environment
Benefits
18 days PTO + Winter Shutdown
12 designated holidays + 1 floating holiday
Medical – four options
Dental
Vision
Life & Disability *(company paid)*
Flexible Spending Account & Health Savings Account
Retirement plan with company match
Maternity / Paternity / Parental Leave *(company paid)*
Volunteer Time Off
Wellness program
Alternative medicine options
Pet discounts
Accident, Critical Illness and Hospital Indemnity
Continuous Professional and Leadership Development Programs
Tuition Reimbursement for employees **and** their dependents
Rewards & Recognition programs
Company
Risepoint
Risepoint partners with universities to create online degree programs and offers recruitment marketing and admissions services.
1001-5000 employees
H1B Sponsorship
Risepoint has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (3)
Funding
Current Stage
Late StageRecent News
2025-12-02
Company data provided by crunchbase