Mixpanel · 6 hours ago
Marketing Operations Manager
United States
Full-time
Remote
Mid Level
$134K/yr - $164K/yr
4+ years expMixpanel is an event analytics platform that empowers organizations to make data-driven decisions. The Marketing Operations Manager will focus on executing key marketing operations such as campaign management, automation, and data enrichment, while driving efficiency and optimizing marketing performance to meet growth objectives.
AnalyticsMobile AppsSaaSWeb Apps
Responsibilities
Automation Workflows: Own and optimize marketing automation workflows to sync customer data across systems and deliver highly targeted campaigns. Maintain and optimize automated campaigns
Automated Programs: Develop and implement automated outbound campaigns tied to intent signals and lifecycle marketing programs (e.g., onboarding, re-engagement, upsell, churn prevention) by leveraging real-time customer data
Segmentation/Audience Management: Ensure high-quality audience segmentation and targeting using marketing automation tools (i.e., Hubspot) and sales automation tools
Campaign & Attribution Analysis: Evaluate the effectiveness of marketing programs, track conversion rates, and provide recommendations to optimize performance
Operational Efficiency: Drive continuous improvement in marketing workflows, reporting cadences, and governance processes, ensuring data-driven decision-making
Tech Stack & Data Management: Leverage and optimize tools such as Salesforce, marketing automation platforms, and analytics tools to improve reporting and data integrity
Data Pipelines: Design and maintain scalable data pipelines to automate the flow of customer and marketing data between CRM, marketing automation platforms, and analytics tools
Forecasting & Planning: Own marketing contribution forecasting, pipeline modeling, and goal-setting to align with revenue objectives
Strategic Project Leadership: Support company-wide strategic initiatives by providing insights and executing operational improvements that enhance marketing impact
Qualification
Required
4+ years of experience in marketing operations within a high-growth B2B, SaaS, or tech environment
Hands-on experience with Salesforce, marketing automation tools (e.g., HubSpot, Customer.io, Marketo), and BI platforms (e.g., Looker)
Experience partnering with global demand generation campaign managers on performance marketing (i.e., paid social, paid search) and SEO/GEO campaigns — including audience creation, automation setup, campaign tagging, tracking and attribution, and performance governance
Expertise in marketing analytics, attribution modeling, campaign tracking, and funnel metrics such as CAC, LTV, and ROI
Exceptional communication and stakeholder management skills to drive cross-functional collaboration
Strong project management experience, with the ability to prioritize tasks, manage multiple initiatives, and execute within deadlines
Strong attention to detail, intellectual curiosity, and a passion for driving business impact through data-driven decisions
Preferred
Experience in SQL & Data Manipulation - Ability to extract and manipulate data from databases for deeper analysis
ABM Strategy – Experience working with Account-Based Marketing (ABM) tools and tactics
Hands-on experience with Hightouch or Census
Benefits
Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break
Company
Mixpanel
Mixpanel turns data into decisions with analytics that simplify insights, guide decisions, and measure product and marketing impact.
201-500 employees
H1B Sponsorship
Mixpanel has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (12)
2024 (12)
2023 (10)
2022 (22)
2021 (6)
2020 (12)
Funding
Current Stage
Growth StageTotal Funding
$277.01MKey Investors
Bain Capital Tech OpportunitiesAndreessen Horowitz
2021-11-15Series C· $200M
2014-12-18Series B· $65M
2012-05-10Series A· $10.25M
Leadership Team
Jen Taylor
Chief Executive Officer
Anya Pratskevich
Product Marketing Lead
Recent News
2025-12-03
2025-12-02
Company data provided by crunchbase