Apply on Employer Site

Spring Health · 1 day ago

Member Engagement Strategy Manager

NYC Metro Area

Full-time

Onsite

Mid, Senior Level

$98K/yr - $122K/yr

6+ years exp

Spring Health is on a mission to revolutionize mental healthcare by removing barriers to access. They are seeking a Member Engagement Strategy Manager to develop and implement marketing strategies that enhance member engagement and support revenue goals for key enterprise accounts.

Artificial Intelligence (AI)Health CareMental HealthmHealthWellness

Responsibilities

Partner with Strategic Account Managers and other stakeholders to co-own member marketing outcomes for Spring Health's most high-impact customers

Develop and deliver personalized, data-informed member marketing playbooks that reflect each customer's unique population needs, benefits ecosystem, and business goals

Translate complex engagement data into clear, actionable insights for customers, helping them understand what’s working, where improvements are needed, and why specific tactics will drive results

Lead implementation marketing strategy for strategic customer launches—ensuring timely, effective go-to-market execution and driving early enrollment and activation

Build strategic remediation plans for customers falling short of enrollment or utilization targets; identify root causes and define tactical solutions to get back on track

Work closely with Member Engagement Strategy, Lifecycle Marketing and Go To Market Operations to deliver personalized strategies at scale

Operate as an owner accountable for the execution of member engagement tactics across your owned customer book of business

Act as a trusted marketing advisor to customers, educating them on best practices and advocating for strategies that align to shared success metrics

Track, report, present, and program manage performance metrics with clarity and consistency, reinforcing the value of Spring Health’s marketing approach to both internal and external stakeholders

Seamlessly navigate between customer-facing strategy sessions and deep-dive tactical collaboration

Qualification

B2B2C marketingData-driven marketingCustomer engagement strategiesMarketing automation platformsStorytelling skillsPassion for mental healthCollaborationSelf-starterAttention to detail

Required

6+ years of experience in B2B2C or customer marketing, ideally in healthcare, benefits, or a mission-driven, high-growth environment

Proven success creating and executing marketing strategies that drive measurable outcomes (e.g. activation, engagement, revenue) for large enterprise accounts

Strong storytelling and communication skills; ability to present data-driven insights in a compelling, customer-centric way

Deep empathy for customer and member needs, with a track record of developing nuanced, tailored strategies that consider complex population dynamics

Highly collaborative and comfortable working cross-functionally with account teams, marketers, and product leaders

Self-starter with a strong sense of ownership, attention to detail, and ability to navigate ambiguity

Passionate about mental health and driven by mission-oriented work

Comfort working with marketing automation platforms, preferably Iterable

Benefits

Health, Dental, Vision benefits start on your first day at Spring.

Employer sponsored 401(k) match of up to 2% for retirement planning

A yearly allotment of no cost visits to the Spring Health network of therapists, coaches, and medication management providers for you and your dependents.

We offer competitive paid time off policies including vacation, sick leave and company holidays.

At 6 months tenure with Spring, we offer parental leave of 18 weeks for birthing parents and 16 weeks for non-birthing parents.

Access to Noom, a weight management program—based in psychology, that’s tailored to your unique needs and goals.

Access to fertility care support through Carrot, in addition to $4,000 reimbursement for related fertility expenses.

Access to Wellhub, which connects employees to the best options for fitness, mindfulness, nutrition, and sleep in one subscription

Access to BrightHorizons, which provides sponsored child care, back-up care, and elder care

Up to $1,000 Professional Development Reimbursement a year.

$200 per year donation matching to support your favorite causes.